Wednesday, July 31, 2019

Identity In Contemporary European Cinema Film Studies Essay

Analyse the subject of individuality ( e.g. national, gender ) in two movies that you have studied on the faculty. Trainspotting follows the lives of groups of friends in Edinburgh. This movie has been known as an illustration of a ‘ new Scottish film, ‘ which leaves the stereotypes of tartanry and kailyadism which is imposed by film makers from outside Scotland, embraces urban and modern-day Scotland, and is the merchandise of a Scots movie industry. Trainspotting â€Å" non merely breaks with many traits typical of earlier cinematic representation of Scotland, but besides demonstrates the troubles of building a discourse conveying a new Scottish individuality, which is meant to replace the old Tartan and Kailyard stereotypes † . The regional individuality of Trainspotting is Scottishness. This is established through the speech pattern of the characters in the movie and besides the mise-en-scene. The Scots slang is another individuality of Scottishness, and the dark nine scene, Sput and Tommy ‘s conversation is captions, this distinctivness to the non-Scottish audiences have in the apprehension of Scots accents.In the five-a-side game at the beginning of the movie, Renton and Begbie are both have oning viridity and white shirts as one of the Edingburgh squads. This gives the characters their portion of Edinburgh and that they are portion of the Catholic community. The soiled kit they are have oning gives the presence of economic marginalization and low life style. The thought of Scots national individuality is seen throughout the movie. The tourer ideal of Scotland is taken off from the mundane experiences of the characters, and Renton expresses the rejection of â€Å" official † Scotland in the movie ‘s most celebrated scene when the male childs visits the Highlandss. In Trainspotting the Scots idiom in the movie shows the Scots heritage, giving a continual reminder to the viewing audiences of the chauvinistic differences between the English and Scottish. The movie is made amusing by the idiom, which opens a new angle from which to near the audience. In Trainspotting there the female, she is shown as a Heroin nut, compared to the other five males. This goes with the traditional manner to understand the drug subculture as male dominated. The grounds are linked to gendered thoughts about adult females, even the intensions of diacetylmorphine dependences are criminalism, foulness. These things are by and large understood to use to male members of the low societal category. The other female character, Diane, she is seen as strong articulate confident immature miss, really mature for her immature age. She blackmails me to see Renton once more and if he does n't she ‘ll state the constabulary. Nakedness is outnumbered in more with male childs than misss. Renton and Diane in full frontal nakedness, Spud nevertheless is undressed by his girlfriend as he lies on the bed, we see Mother Superior rear as Alison injects Heroin into the venas of his phallus. The camera does non travel in the bare shootings, and there are no close-ups on the private parts and nor does the camera cover the bare organic structures shot ; this objectifies the nudity of the characters in the movie. There is no female or male regard, and the manner which nakedness is shown in the movie, Trainspotting is gender-neutral. This movie is known to be for â€Å" one for the male childs † , it deals with gender issues such as the inquiring of both the male and female duality and the hegemony of heterosexualism. By overstating the gender stereotypes are one of the chief agencies that are used to movie to appeal to the audience is humourous ways. One illustration is Begbie. He is seen depicted as being happening troubles to work out struggles with aid of anything but force. He is seen sitting about in Renton ‘s level have oning his underclothes, and ptyalizing beer on the floor, he is seen being represented as a wholly devoid of emotions that he does non even see his friends dislike him and all this work stoppages is to being over the top but we merely laugh at it. Jamon Jamon is a Spanish movie, filmed in Spain. In this movie there are many elements to the Spanish patriotism that keeps the movie in tradition with Spain. First image that is normally seen throughout the film is the black Bull hoarding. You see the Bull bumper spines are seen throughout Spain, and the intension is linked with Spanish culturalisim, including Bullfighting. In the topographic point Catalunya you would see donkey bumper spines, as significance of Catalan individuality, the low donkey being the symbol of that part. The Bull is the official emblem of Spain, associating it to bull combat. In the decision of the credits, in Jamon Jamon, the black background is shown to be a mammoth hoarding advertisement brandy and stand foring a bull. As the field of vision unfastened to uncover the infinite of narrative action, ( desert scarred by a busy expressway ) a concluding handbill spot of inkiness ( the testiss of the bull ) remains dominant in frame and provides the background for the manager ‘s name. The most obvious, manner the movie defines the position and involvement to be the relationship between the narrative the actions the topographic point and assorted ( symbolic and iconic ) representation of maleness. Another illustration of muscularity and individuality in national civilization is the scene where Raul is practising bullfighting utilizing a wheel-barrow. Raul shootings of him have oning a tight blue trunkss, and gray sleeveless jersey, and shut up shootings are being used to demo his muscularity and shut up of his large phallus pouching through the trunkss. The individuality of male is frequently played with intension of meat. Hence the interlingual rendition of the movie name Jamon Jamon, as Ham Ham. Throughout the movie, there are a batch of shootings of male venereal countries. The scene where they are looking for their following underwear theoretical account, there is a line of good built muscular work forces standing, merely have oning underpants. This gives the intension of the male ‘s meat, shown with close up shootings of each adult male ‘s underpants. Female individuality is shown both dominant, but besides stereotyped. Jose ‘s female parent, Conchita plays the function of a high category concern adult female. She is seen looking glamourous, clean, expensive white apparels, and seen driving a Mercedes. She stands out from the other characters, as even the auto, is much more expensive than other vehicles around in the movie. Lorries and broken minibikes are seen. She seems to hold power with money, corrupting Raul with money to seek and score Silvia to interrupt matrimony with her boy. Silvia nevertheless is like the antonym ; she is seemed to be the on the job category miss of Spain. She has no power, but her gender and artlessness and good expressions bring her ain sort of power. The stereotyped is shown, as she is seen working in a mill, chiefly female workers, who all are run uping underwear for work forces. The male individuality starts off with being masculine. Many scenes of the male, particularly Rauls, are shown to look tough, strong and sexy looking adult male. Audience for the female regard. But so once more, there is little intension to stand for him with jambon. Him being treated like a piece of meat, he is bribed with money and gifts to make things for Conchita. She offers him money to kip with Silvia, and offers him a motor motorcycle and Mercedes if he continues to kip with her. It shows that he has nil, and will be willing to to make anything at a monetary value. The line of meat in the mill all lined up, on ropes, are seen once more in intension traveling back to the scene where they are choosing an underwear theoretical account. They are all lined up similar to the jambon that is tied up in Rauls place. ( 1248 ) Mazierska E and Rascaroli L 2003 From Moscow to Madrid: Postmodernist Cities, European Cinema. London and New York: I.B. Tauris. McArthur C 1982 Scotland and film: the wickedness of the male parents, in C McArthur ( ed. ) Score Reels: Scotland in Cinema and Television. London: BFI: 40-69. Smith M 2002 Trainspotting. London: BFI. Street S 1997 British National Cinema. London: Routledge. Welsh I 2004 Trainspotting. London: Minerva.

Tuesday, July 30, 2019

Leather Made of Janitor Fish Skin

Leather Made of Janitor Fish Skin In ancient times, animal skin has been used by our ancestors as their reliable clothing for cold climates. The time is evolving; many ideas came out for where to get other sources of leather since the usage of animal fur and skins is against the animal welfare law for some countries, especially if the animal is an endangered species. Many manufacturers are seeking for other alternatives that can be used as Leather. On the other hand, Janitor fish is considered a pest because it brings imbalance to the ecosystem in some parts of the world, especially in the Philippines. Considering Janitor fish as pest, we can benefit from a pest by making its skin into leather. Janitor fish or the scientifically known as Hypostomus plecostomus is also commonly called Suckerfish, Sucker mouth Catfish or Pleco. Janitor fishes feed on algae, aquatic weeds, small crustaceans and other aquatic creatures. Moreover, janitor fishes would easily adapt in an environment where there is food. These fishes are peaceful in nature, thus, in an aquarium set-up; they can live with other fishes but are aggressive with fishes of the same kind. It was called such because of its sucking-like mouth. This specie originated from the Tropical Central America and South America. It usually dwells in fresh running waters and salty waters of river mouths. This specie is of no value as food, yet it is in demand in the aquarium industry in United States, Singapore, Hong Kong and even in the Philippines. . Here in the Philippines it is widely known as the Janitor Fish. It earned its name when it was first introduced here as an aquarium pet. It is usually seen in the sides of fish tanks sucking the growing algae. In the late 90’s, Marikina River was teeming with several freshwater species, some of which are the tilapia, carp, catfish, mudfish, and golden apple snail. Fishermen survived with just fishing in this river because of its abundance of fishes. . But for quite a time now, this river is encountering a huge depletion because of the rapid growth of Janitor Fish. This causes much problem amongst the City Officials and the fisher folks. The janitor fish invasion was believed to have started with the sudden outbreak of this specie from their breeding pens in Laguna de Bay and have traveled from there to the river. Another root of this was those aquarists, aquarium enthusiasts, who are already tired of taking care of their janitor fish just releases them in the open waters, in this case, in Marikina River. Ever since, fishermen had problems with their catch since janitor fishes had outnumbered the species native to the river. It was unlike before where the river was rich with fishes like tilapia, martiniko gurame, ayungin and biya. One reason for this is that the janitor fish doesn’t only compete with the food these other species eat but also suck the eggs of these fishes. Another reason is that the spiny and tough body of the janitor fishes bruise other fish species when the two get contact. This kills the fish. These fishes also contribute to the murky river in Marikina because these species are mud dwellers, thus causes commotion in the mud under water. Janitor fishes create holes in the banks as their hatching area for their eggs. Eventually, after these eggs hatch, the seedlings leave the hole. Once a certain area in the bank has lots of holes then there is a higher tendency for this area to collapse. This is called an outfall. If outfalls would continue, the width of the river might increase and the lanes built near the banks would eventually fall down. Janitor Fish is a fast multiplying specie that can last 10-15yrs. currently, it is infesting the water systems in the Philippines. The most famous of which is the Marikina River. The presence of this specie has greatly bothered the community. How are we going to lessen the growing number of janitor fish by making it more useful, environment friendly, and prevent to destroy the uniqueness and beauty of some river here in Philippines, especially Marikina River? There’s no scientific evidence that the meat of janitor fish is safe for human consumption. And since there’s a big threat of losing the Marikina River, we have to lessen them and make their skin more usable by making some leather goods. The population of the said fish grows faster than the ordinary fish. And having that basic information at hand, we can reduce their population by using them as an alternative source of leather. Janitor Fish are also making holes at the river side as their home. So, imagine having thousands of holes at the river side. Surely it can cause landslides, right? So my idea would be, since we Filipinos are so creative, let’s make the janitor fish skin more useful by using it as a source of leather. We have to be practical especially during these times, so I came up with the idea of putting janitor fishes’ skin into exotically good use. Here, leather will be produced from their very skin. Don’t you find that amusing? But the 65-billion dollar question is: how on earth will janitor fishes’ skin be made into leather? Can it compete with the quality of genuine leather? Can it really help in decreasing their rapidly growing number? Your questions will be answered as you read and indulge in the next texts. I will prove that the janitor fishes’ skin could be used quite impressively. Flip on the next pages and see! JANITOR FISHES’ SKIN PUT INTO GOOD USE—LEATHER. As I have observed, the janitor fishes’ skin is quite hard and shiny; most probably caused by its sliminess. Its skin is rubber-like and could be a very good material in making leather. The texture and composition of its skin is rough, yet slimy like leather. What products could usually be made of leather? Shoes, bags, belts, clothing, and wallets are just some of the possible products we can produce through its skin. Resourceful and useful indeed! The very texture and composition of the skin makes it an excellent alternative for leather. Also, this would a very good help in budget cutting, since the janitor fishes’ skin will definitely be less expensive than that of the genuine leather. Plus, the quality’s almost the same. Most importantly, our focus to reduce the growing number of janitor fishes that destructs most of our water resources where we get majority of sea foods. Since the janitor fish is considered as pest here in the Philippines and no one could think of a possible action to get rid of them, we’re going to get rid of them through making extra good use of their skin! In that way, aside from decreasing their number and putting them to use, we could also save a lot of money instead of purchasing expensive snake and alligator skins. As I have said earlier, it’s skin is rubber like yet slimy; just like the genuine leather made of snake and alligator skin. MARIKINA, the country's shoe capital, may soon be using Janitor fish skin as accent for footwear and other products as an alternative to alligator and snake skin.. But why are we going to get rid of Janitor fish, why not stick on the alligator or snake skin when making leather goods? Janitor fish doesn’t harm people unlike alligator or snake right? Well†¦ the answer to that question is that†¦ The fish digs holes in pond dikes and river embankments for its nest, eroding soil in the riverbanks. Although edible and harmless to humans, Marikina residents do not want to have it because of its seemingly dirty habitat. Janitor fish is a threat to freshwater biodiversity, Janitor fishes â€Å"compete for food with the native catfish, carp, mudfish, tarpons, mullets, tilapia and other fish species. Since they (janitor fishes) are opportunistic and voracious feeders, they may cause their numbers to increase enough to disrupt the marsh ecosystem by displacing the native fish species, and causing the reduction of native fish catch, that’s terrible right? Imagine having no native fish, just a janitor fish. What is worrisome is that the janitor fish has no natural enemies, and this means it can rapidly multiply,So, Janitor fish in the Marikina River, the city government has launched a campaign to get rid of the â€Å"pest† which multiplies very quickly. We can actually make wallets, purses, watch straps, billfold and key chains using skin from the belly of the fish. The janitor fish's skin has spots and patterns like those of alligators and snakes which are prized for their unique patterns and texture. Also, some study show that the oil from janitor fish could also be used as bio-fuel for motor vehicles. Imagine how greatly we could be of great help, not only to the country’s economy but to nature as well. Definitely, the circle of life is a mystery and the authority in decreasing the earth’s species numbers aren’t supposed to be in our hands, but let’s be practical. It is not money and time alone that we can save, but lives and people as well. For when this product would be endorsed and put to work, livelihood would boom. A lot of unemployed people could have jobs and spend their time wisely than staying outdoors or at home, doing nothing—being unproductive. Think wise, for the Lord made a lot of things with a lot of great purposes yet to be revealed and discovered. And when these things would finally be revealed, we will all be amazed in its beauty and greatness, its richness and uniqueness. This project of making fine leather from a pest’s skin (janitor fish) would be of magnanimous help to us all. Let’s be wise, conserve, be practical and support nature. I really hope this project would pursue, that in my own little knowledge, I imbibed and partake in bringing about change. To end this argument therefore, I must say that LEATHER MADE OF JANITOR FISHES’ SKIN is good and competent, and is a very product for the public. Having said over and over that we have to reduce their rapidly growing population as pests and also cope with our economic crisis, this product will definitely be great! Can you imagine leather at a cheaper cost? Leather made from a fishes’ skin? Leather than can compete with the quality of original and genuine leather? What more could you ask for? Aside from helping fishermen, you, above everything else, helps in saving the environment. See how a simple product could help a lot in conserving the richness and beauty of the environment? Indeed, great things could come from small things. We should eradicate the janitor fish as fast as we can. Like what I’ve said on the first part, â€Å"Imagine having no native fish, just a janitor fish†. We should fully support those people who are continually discovering and experimenting goods from janitor fish, not only from their skin but for whatever we can use from them. SOURCES: * (March 10, 2008) Janitor Fish Invasion in Marikina River: Plotting Potential Invasion on nearby water. http://epmgis. wikispaces. com/Janitor+Fish+Invasion+in+Marikina+River+Plotting+Potential+Invasion+on+nearby+Water *

Event Design Proposal

Introduction We are an event organization that is called Eventastic. This agency consists of six experienced and motivated managers that have worked individually after finishing their studies. Due to the fact that we were sharing the same interests, vision and mission we came together. Every manager took a big responsibility in accomplishing their role with professionalism and working on the concept towards a common goal. All the managers have worked in a productive way and our main focus was on fulfilling the clients' needs and expectations.We want to thank Mr. van Driem for giving us the opportunity to develop the concept and be part of the Olympic Games 2012 in London. Furthermore, we want to thank our teacher Ms. Cromme, for her support and inspiration during the realization of our proposal. 1. Event Company 1. 1 Description of Eventastic We are working with six professional event managers since 2000. We are all specialized in our own work field, as you can see in the organizatio n structure below. Because of our different cultures, we look at organizing an event with different perspectives.Besides that, we all have a lot of experience in the event world and work together for almost 13 years. Organizing the lottery of the ‘UEFA Cup’ and organizing ‘Queensday’ in Amsterdam are two examples of our previous events. We are committed to ensuring an event that brings exceptional results. We want the companies to not only love the experience of their event, but also working with us. 1. 2 Organization Chart [pic] [pic] 2. Concept London Olympics [pic] Our concept is the Dutch flag where by each color stands for something different: ?Red can be associated with fire, which stands for the Olympic fire and therefore the Olympic games, which should take in place in the Netherlands in 2028. Furthermore the Olympic games are standing for an international sports event. The red part of the flag stands in regards to the aim of hosting the Olympic gam es in the Netherlands also for the international openness of the Netherlands. ? White can be associated with wind, which stands for new ideas and innovation. This color should show the innovation of Holland? s products and companies. Blue can be associated with water, which stands for life or also survive. The Dutch flag is surrounded by an orange frame, which stands for the â€Å"Dutch feeling and experience† and furthermore it can be associated with our slogan â€Å"See the world through Dutch eyes†. 3. Venue Management 3. 1 Business to Business 3. 1. 1 Target group When it comes to the target group, it can be said that the companies or people from the target group are very important since they may be the potential customers for the event and there are lots of opportunities to collaborate with them.Since the subject is Sport & Dutch Leisure and Hospitality, the target group for B2B is hotels chains that people can make business with. These hotel chains can offer pack ages to other customers and attract them in an easier way. At this point, tour operators are also important since they can help to offer packages including transportation, accommodation and so on. They will contribute to have concrete offers for the customers. Booking agencies can handle arrangements related to the venture in the events.They can supply materials like speakers and so on. In addition, food and beverage industry is also important since it has some advantages to outsource catering companies. It is more effective and cheaper. In addition, event planners/agencies, marketers and sport events have the place in the target group. With the help of these target groups which can also be seen as potential customers that are aimed to attract to the event, the event will be a good platform for them to meet new people, do network and strength the relationships within the industry.The companies and people from the target group have the opportunity to meet each other and do some busin ess. They can also see what competitors do. It is also a good opportunity for them to follow new trends and developments of the industry. They can also promote their new or already existing products. In addition, this event would be the best opportunity for Olympia 2028 in Holland to promote to the country and get the maximum benefit out of it. And these people are needed for the event so that the objectives below will be reached:To promote Holland as venue for international sport events and conventions. To lobby for Holland as venue for European and World Championships. To promote the Dutch business sector â€Å"Sport†. To increase the Dutch export of products & services of the Dutch sport industry. 3. 1. 2 Guest speakers As there are six topics in our event, it is thought that it would be ideal to have six guest speakers for the seminars. The topics are shown again as follows: * Sport & Dutch Design & Architecture * Sport & Dutch Products Sport & Dutch Destination Market * Sport & Dutch Leisure and Hospitality * Sport & Dutch Medical Technology & Research * Sport & Dutch Nutrition For each topic, there will be one guest speaker who is from a leading company and is following trends and developments within the industry. The guest speakers should attract the attention of the guests but at this point, it can be said that it is almost not possible for one guest speaker to attract the attention of all guests as they would be from different fields.Thus, the best thing to do is to maximize the attention level for more guests. When it comes to benefits that both guest speakers and guests will have, it can be said that the guest speakers will have lots of benefits although they will not be paid. They will have the chance of meeting with new people and companies and/or strengthen their connections. Undoubtedly, for a guest speaker from a famous brand, it is not necessary for him/her to introduce his/her company to the guests since they are already known and reac h a prominent point in the industry.However, there are still some advantages for guest speakers even from a famous brand, like â€Å"to introduce new products and services†. With the help of this, the people or the company will have the chance to meet with potential customers both from guests and from other guest speakers and to make some business with them. It would be a nice and effective opportunity for them to introduce their brand or new services and products in business to business part of the event. On the other hand, it is necessary to analyze how the guests will get benefit from participating to seminars or why they are coming to the event.Guests are potential customers from the industry and that’s why they are there. Thus, it would be so useful to see new trends and developments within the industry. It is mutual; they can get benefit from the guest speakers and the other guests at the same time. When it comes to specify the guest speakers for the B2B seminars , it is necessary to consider the last trends and developments within the industries. With the help of this, the attendance and attention of guests will be increased.For each subject, the information of guest speakers is stated as below. Guest Speaker 1: Sport & Dutch Design & Architecture Guest Speaker 2: Sport & Dutch Products Guest Speaker 3: Sport & Dutch Destination Market Guest Speaker 4: Sport & Dutch Leisure and Hospitality Guest Speaker 5: Sport & Dutch Medical Technology & Research Guest Speaker 6: Sport & Dutch Nutrition | | |Time |Day 1 |Day 2 and Day 3 |Day 4 | |9. 0 am |Big opening event with 3D | | | | |Projection | | | |10am |Opening of Exhibition at the |Opening of Exhibition at the |Opening of Exhibition at the | | |Holland Business Promotion House |Holland Business Promotion House |Holland Business Promotion House | |11am |First Round of Tall ships are |First Round of Tall ships are |First Round of Tall ships are | | |leaving |leaving |leaving | |11am – 12n oon |Seminar on Tall ship |Seminar on Tall ship |Seminar on Tall ship | |12noon – 1pm |Sightseeing on tall ships |Sightseeing on tall ships |Sightseeing on tall ships | |1pm – 3pm |Lunch on time to network |Lunch on time to network |Lunch on time to network | |3pm |Tall ships arriving at Woolwhich |Tall ships arriving at Woolwhich |Tall ships arriving at Woolwhich | | |Pier |Pier |Pier | |3pm – 4pm |Cleaning of the tall ships |Cleaning of the tall ships |Cleaning of the tall ships | |4pm |Second round of tall ships |Second round of tall ships |Second round of tall ships | | |departing |departing |departing | |4pm – 5pm |Seminar on tall ships |Seminar on tall ships |Seminar on tall ships | |5pm – 6pm |Sightseeing on tall ships |Sightseeing on tall ships |Sightseeing on tall ships | |6pm – 8pm |Dinner and time to network Dinner and time to network |Dinner and time to network | |8pm |Tall ships arriving at Woolwhich |Tall ships arriving at Wool which |Tall ships arriving at Woolwhich | | |Pier |Pier |Pier | |8pm – 10pm |Cocktail party at the Holland |Cocktail party at the Holland |Thank you speech and closing | | |Business Promotion House |Business Promotion House |firework | Facility description 3. 1. 4 Location During the B2B event two different location are used the Holland Business Promotion House and three Tall ships. The Holland Business Promotion House which is located at the Woolwhich pier in London is the exhibition area where also the opening takes place.The stands of the exhibition will be for clients which HBPO invites and for guests who booked the red packages for the B2B event. The three Tall ships are build up and decorated for the business meetings. Each of them has a capacity of about 120 people. To guaranty a good atmosphere to network the capacity is decreased down to 80 guests per ship. All meeting facilities has Flipcharts, pad and pens, Laptops, PA system with microphone, internet connection an d more are on the Tall ships. These stuff are rented from the Nautisch Evenementen Bureau. In the appendix there are Floor plans of the tall ships and of the Woolwich peer where the Holland Business Promotion House is build up. 3. 1. 5 Decoration Holland Business Promotion HouseDuring the whole Business to Business event the different locations are decorated according to the concept the Dutch colors. Due to the fact that it is a business event it is necessary that the decoration is discreet to many colors and to many decoration material look not professional. At the outside of the building there are Dutch flags and an orange carpet in front of the entrance door. Additionally to the exhibition stands that are decorated individually by the responsible companies there are flowers like red, white and blue tulips. Furthermore all employees are wearing orange ties, bow ties or scarves. Also the cove lightning in the insight of the building is decorated in orange.From the Holland Business Promotion House leads a carpet in the colors of the Dutch flag out of the building. After a couple of meters it splits into one carpet for each color which leads the guests directly to the Tall ships. According to the different associations with the colors red, white and blue there are flambeaus at the entrance of the red ship, about two meters high classic windmills at the entrance of the white ship and lighthouses at entrance of the blue ship. Tall ships The employees at the entrance but also inside of the ship is dressed in a formal way with orange ties. The atmosphere is amongst other things because of warm light very friendly.The beamer that is also used during the presentations of the guest speakers projects pictures and short clips about typical, historical or innovative Dutch contexts. The rest of the decoration divers from the different ships like for example that there are red tulips on the tables of the red Tall ship and other colors on the other ships. On shelves there a re all kind of Dutch books and some pictures show impressions of the Dutch culture. Additionally to the Dutch flag that decorates the Tall ships small flags of all countries that part of the Olympics are shown on the ships. Hotels To let the customers of the Business to Business event be part of the concept the Dutch colors during the whole period also some parts of the hotel are adapt to the concept.As an example the slogan see the world through Dutch eyes is as an eye catcher written down on the keycards ( and the name of the sponsor). Impressions 3. 1. 6 Build-up and break-off – Information about coming exhibition guests needed 15th of July – Tall ships decorated in Vlissingen on the 17th of July. Before they leave at the 20th of July. (decreases transportation costs) – Opening 27th of July |Location |Date |Function |Position |Number Employees |Duration | | | | | | |(in days) | |3 Tall Ships |17. 07 – 19. 7 |Organization |- |1 |3 | |(per ship) | | | | | | | | |Build-up |Electrician |3 (1) |1 | | | |Build-up |Sound, Video, Light |6 (2) |1 | | | |Build-up |Set-up |9 (3) |1 | | | |Decoration |- |15 (5) |2 | |HBPH |24. 07 – 26. 7 |Organization |- |1 |3 | | | |Build-up |Electrician |3 |2 | | | |Build-up |Sound, Video, Light |3 |2 | | | |Build-up |Set-up |12 |2 | | | |Decoration |- |5 |1 | 3. 1. 7 Food and beverage For the Food and Beverage part of B2B, it is thought that the guests will have the breakfast at the hotel. So there is not anything to do with the breakfast for the F department. The guests will have a welcome cocktail every day in the tall ships. There will be snacks, appetizers and soft drinks too. The guests will have lunch or dinner at the tall ships according to their time of trip. All these things which called above will be free for them in tall ships. In the exhibition house, there will be beverages, snacks, appetizers and food. The snacks will be free.However, the beverages and food will be paid at the whole d ay. It is thought that the company will make collaboration with â€Å"La Place† in the exhibition house and they will give the ten percent commission from their revenues to the event company. After tall ship trips, there will be â€Å"Business Networking Cocktail† in the exhibition house. The beverages and cocktails will be free in these closing cocktails. For the menu list of welcome cocktails, Business Networking Cocktails, lunch and dinners, the concept of Dutch flag tried to be implemented. Lots of the food and beverages are red, white and blue which just fit into the concept. There are also traditional Dutch food in the list.However, there are still some food and beverages which are not from the Dutch flag concept and traditional Dutch food or beverages. Again, here it can be said that it still can be considered as carrying the aspect of Dutch flag concept, the color of red; international. There are some examples and images of food and beverages which are traditio nal in the Netherlands or fits to the Dutch flag concept: †¢ Dutch Dessert: served in a double glass. On the bottom there will be blue colored crushed ice, above that a glass with the dessert in it. First a white level with chocolate mousse. Plus a level with strawberries. So you will get: red – white – blue. Tiny smoke-house. Smoked food like â€Å"gerookte paling† are typical Dutch fish. In this moment it is very trendy to smoke your own salmon or eel (paling). Smoked stands for fire, so this refers to the flag (red – fire). It would be a great idea to have a place for a smoke house, where they can get smoked fish. Further, they can also get Dutch fish like oysters and mussels from Zeeland. This stands for the water which refers to the flag (blue – water). †¢ Red, white and blue cotton candies (a candy made by spinning sugar that has been boiled to a high temperature). Cotton candy is typical Dutch and you can make it in every color. Di nner and more: stampot and klapstuk, sudderlapjes and draadjesvlees. Plus pancakes (also for breakfast), poffertjes and oliebollen. †¢ Cheese with flags in it (cheese is typical of the Netherlands). When they make one's round with dinner-tray's, they can put a â€Å"Delfts† blue dish towel beneath it. †¢ Orange tompouce †¢ Orange flag cake †¢ Orange puffs †¢ Orange cookie (normally it is an pink cookie with glazing, but now you do it with orange. Above that every cookie has a head of one of the players of the Netherlands). †¢ Bitterballen. With three types of sauces: kurry/kethup (red), mayonaise (white), blue cheese (blue) Beverage Cocktail â€Å"Raisin' the world†.Bols Amsterdam 1575. â€Å"Flavour is not just an ingredient for a drink; it is what makes a moment, a night or a conversation remarkable and memorable. Flavour is what tickles your soul and inspires you to express your creativity and joy for life†. That is where Bols is standing for. To experimenting with ingredients and finding new recipes. For our concept we make our own flavour, our own cocktail with typical Dutch Jenever. Within this cocktail: blended Dutch Jenever, sweet red Vermouth, Orange juice and Bols cherry Brandy. *Orange bitter *Jus d'orange *Orange beer (you get this with a drip in the glass, before tapping the beer) 3. 1. 8 PackagesThe invited guests of the business to business meeting will have the chance to purchase one of three different packages with different inclusions for the event. White package The white package is called so because next to the event itself a discount for a flight is included. The flight stands for wind which can be associated with the color white. Package Inclusions: 1 seminar with dinner or lunch and sight seeing Opening and closing party Cocktail Parties entrance exhibition Discount for the flight Blue Package This package is called the blue package due to the reason that a hotel stay is included as well . The hotel is located at the London Docklands and the guest can enjoy the beautiful Thames while having breakfast at the hotel.Due to the location right at the water, this package is called the blue package. The available hotels are either the Novotel London Excel or the Crown Plaza London Docklands. Package Inclusions: 1 seminar with dinner or lunch and sight seeing opening and closing party cocktail parties Discount for the flight 3-night stay at Novotel London Excel Transportation to and from the hotel Red Package This package includes a stand at the exhibition which will take place during the four days of the business to business event. The visitor has the chance to show its passion for his products. Due to the fact that passion can be associated with the color of red, this package is called the red package. Package Inclusions: seminar with dinner or lunch and sightseeing opening and closing party cocktail parties Discount for the flight 3-night stay at Novotel London Excel Tra nsportation to and from the hotel exhibition stand 3. 2 Business to Consumer 3. 2. 1 Target group Our target group for the business to consumer event is very wide. Because of the different stages (red, white and blue), the target group is also very wide. At the red area there will be a lounge area, where people can relax and listen to lounge music. The target group for this area is almost everyone who loves to relax and nice music. At the white area there will be a great show with DJ’s and performances.For this area the target group are people who like to party and pop music. At the blue area will be all about water, with a foam party, showers and water balloons. The target group are people who like dance music, while enjoying water in different ways. 3. 2. 2 Program The program of the B2C event will be one time in a week. In total there will be two festivals during the Olympic Games. Over all, the process stays the same for every day. The festivals are in order to celebrate the Dutch achievements. In the tables below you can find the program for the festival area, which is divided into three areas: red, white and blue. An overview of the different areas can be found in appendix. Red area:When the visitors are tired from a full day of party and fun, they can take some time to recover in the red area. People who need a quiet moment to come down and just need a break, are at the right area. Here they can recognize that they are participating the most great full event in the world. The music that will be played is typical lounge music, which are known from the beach clubs in the Netherlands. During the chill out, there will be fire-breathing show guys who will entertain the lounging guests. At the end of each day, there will be firework, which starts with colors red, white and blue and ends with only orange. Figure 3. 1: fire breathing White Area Don't miss out on the best DJ's and greatest performers, while celebrating your nation's achievements! You will enjoy the greatest party in the world. You might even catch the Orange Fever†. This stage is dedicated to celebration and party. The combination of good pop music and a good atmosphere, creates a perfect experience for all guests. Figure 3. 2: White area Blue Area During the Olympic the hot summer days and the enthusiasm could be very exhausting. When the visitors need some refreshment they could go to the blue area. They can enjoy the foam-party, cold showers or participate in a water balloon fight. It is perfect to meet some new people and to refresh. Figure 3. 3: blue area, foam-party Time |Action | |12:15 |Opening field | | |Starting with house music | |12:30 – 23:00 |Start with foaming | | |Water balloon fights | | |Cold showers | All visitors can enjoy every area and every experience, in order to find out their own Orange feeling. Every area is related to one of the colors of the Dutch flag. The focus of the B2C concept definitely lies on building long lasti ng relationships by using the strongest connection tool in the world: Fun! Facility description 3. 2. 3 LocationThe location of the festival will be Greenwich. The festival will take place two days and it will include 20. 000 people. Why Greenwich? The location of Greenwich is perfect for this type of festival. It has an great infrastructure and it’s reachable in any kind of way. It is six minutes by DLR (Docklands Light Railway from the London City airport. It also has an excellent connection to high speed rail terminals but, also for the underground of London (Jubliee line Tube). Greenwich has also parking for 2000 cars and coaches and It has shuttles to any kind of accommodation in the neighborhood. Greenwich is also the location for many big festivals in London. -The Red Bull Air Race The UK leg of the Tour de France -The London Marathon So it has the capacity to handle a large festival like this. 3. 2. 4 Decoration The decoration in the three areas will also be in the co lors of the Dutch flag. Since there are a red, white and blue area, the decoration will also be in the color of the area. The Greenwich area will be deposited, so there will be two entrances. At the entrances there will be 2 Dutch flags and a large orange carpet at each entrance. Between the trees there will be banners with our slogan on it, to make sure everyone knows what the festival is about. ? At the red area there is a lounge area with couches and beach chairs.There is a large red carpet underneath those. Furthermore in the middle of the area there is sand on the ground to create a beach atmosphere. ? At the white area there will be a stage for all the DJ’s and performances. This stage is white and is decorated with Dutch flags. ? The blue area is divided in two places. The first place has a large blue carpet with two big foam machines next to it. This is the carpet where the foam party takes place. On the other carpet there is a possibility to just enjoy water. People can have water balloon fight at this place. 3. 2. 5 Build-up and break-off The building up of the business to consumer event starts about one week before the first festival.In this time the stages are being build, the F&B will be prepared and the place will be sold. Furthermore there will be taking care of the decoration, the toilet areas and the different areas (red, white and blue). After the event is done, it will take a couple of days to rebuild everything and remove all the above. 3. 2. 6 Food and beverage Food All the area’s will have a food court. This food court will exist from different kinds of food. There will be one food suppliers who takes care of all the area’s. this is to make it easier for both sides. There will be one manager who is responsible for the food courts. The food courts will exists of: Fish and chips |Let the people know that we are still in London | |Snacks |Typical Dutch: frikandellen, kaassouflee's, kroketten | |Frites |Typical Dutch frit s | |Cheese stand |Typical Dutch cheese | On this festival there will be food served just like any other festival in the world, but there will also be specialized food on the Blue area, such as: ? Slush puppy's Ice cream ? Dutch fish (haring) These stands will also be provided through the food supplier. Eventastic gives the food supplier the freedom to sell their own food. Therefore Eventastic gets 30% off the profit. The food supplier does not has to worry about the stands, they will be provided. Beverages The drinks will be served by our own volunteers. The drinks will be served by using the coins system. Every guest can buy an amount of coins. Price for one coin is â‚ ¬4. The drinks that will be served are standing in the table below. 3. 2. 7 Merchandising We arranged a sponsorship deal with the Jack & Jones, which is a clothes store in the Netherlands.When we promote the brand on the Olympic Games, they give us a discount on the cost price of 40% for the t-shirts and the cap s. For the typical Dutch goodie bag, we include an orange flute, information paper about the Olympics, orange balloons, a cookie (gevuldekoek). ? Orange shirts ? Orange caps ? Typical Dutch goodie bag ? Water pistols ? Sunglasses 3. 2. 8 Packages Red package (â‚ ¬65) †¢ Only an entrance ticket for one day at the festival OR two days at the festival (then it will be â‚ ¬100). †¢ When they book their tickets within the first 8000 tickets which are sold, the price will be â‚ ¬60 for one day. White package (â‚ ¬175) †¢ Entrance ticket for one day at the festival (â‚ ¬65) Included a return flight with Ryan-Air, when it is a flight within Europe. Otherwise they get a discount of 30% (â‚ ¬100) Blue package (â‚ ¬235) †¢ Entrance ticket for one day at the festival (â‚ ¬65) †¢ Included a return flight with Ryan-Air, when it is a flight within Europe. Otherwise they get a discount of 30% (â‚ ¬100) †¢ One overnight stay at the Orange Camp ing (â‚ ¬60) Orange package (â‚ ¬585) †¢ Entrance ticket for two days at the festival (â‚ ¬65) †¢ Included a return flight with Ryan-Air, when it is a flight within Europe. Otherwise they get a discount of 30% (â‚ ¬100) †¢ Overnight stay at the Orange Camping (â‚ ¬400 for 7 nights) †¢ Included breakfast for all days (â‚ ¬20) 4. Human Resources 4. 1 StrategyThe human resources within the company is a well-organized department that tries to motivate its workers as the first aim. As the company organizes events, the human resources is responsible from hiring new eployees, human resources planning, job applications, employee choices, education and improvement, performance evaluation, working relations, healthy and safety, employee and employer relations and so on. The department tries to motivate its employees and tries to increase productivity. It is tried to get maximum benefit from the employees’ skills, knowledge and capabilities to reach the efficiency and then effectiveness. The department tries to have the employees motivated and satisfied from their work both financially and psychologically.The quality of work is tried to be increased so that the motivation and the eagerness to work should be stable. For all these, some orientations and trainings are organized for the employees to follow new trends and developments and keep them on tie. And when it comes to concept, it can be said that it is the Dutch flag and each color stands for something else. Red is Olympic fire, international, Olympic Games 2028 and white stands for wind, new ideas, innovative and blue represents water, life and survive. And orange represents the Dutch feeling and can be seen as a frame of the flag. At this point, it can be said that the department is very innovative and come up with new ideas with the help of following trends and developments within the industry.It is tried to hire only Dutch people and people who can â€Å"see the world through Dutch eyes†. In addition, it is needed every employee and volunteer to speak also fluent English so that they can introduce the Netherlands well to people or customers from all around the world. When it comes to orientations, the aim of Olympic Games 2028 is tried to be imposed to the employees and to promote the Netherlands will be reached with the help of them. 4. 2 Outsourcing Apart from volunteers, the company will outsource the employees for security and technical departments. The reason is that these departments need more skills and render more heavy and prominent work which cannot be considered as â€Å"easy† as other departments like F&B.For cleaning and maintenance, the company will have volunteers. For the F&B part, the company will have two chefs to cook on tall ships. However, it is still needed to have volunteers to serve food and beverages. In addition, the supervisors will not be volunteers; the company will hire and pay for them since they need to have some specific skills to manage the volunteers and subordinates. Selection Recruitment and selection for the departments are going to be done with by the human resource department. The company will outsource the catering company and security. Supervisors for food and beverage will be paid employees. And the rest will be volunteers for the event.At this point, it can be said that all the employees should have at least some specific aspects as follows: ? Between 21 and 35 years old ? Fluent Dutch and English ? Eager to work ? Good communication skills ? Experience of work Training When it comes to training, it can be said that the employees will be trained before the event by the human Resource department with the help of the managers. The trainings will take place one week before the event. They will be informed about all details of the event so that so that all the things will go smoothly. Accommodation and Motivation There are some benefits for employees who will work in the event. They will have the chance to know each other and have an unforgettable experience.The housing will not be provided for employees however the employees can have the breakfast as a breakfast buffet with the others and they will have the lunch and dinner in the area. The department will give them tickets to get the food and beverages. 4. 3 Volunteers Instead of hiring employees, having volunteers is the best option for the event so that the company can decrease its costs. The volunteers can be found with the help of an advertisement on the website of the event. The people can send their CVs directly from there. At this point, it can be said that all the volunteers should have at least some specific aspects as follows: ? Between 21 and 35 years old ? Fluent Dutch and English ? Eager to work Good communication skills Selection This time, the Human Resource department will do the selection according to the criteria. They will make interviews with the people who applied to be a vol unteer in the event and then the selection will be made. Training Trainings will be implemented for volunteers one week before the event. However, the volunteers who will work for B2B event will need more time for training as it is more important. The HR department will manage the trainings with the help of facility manager. They will have the trainings for the subjects like hospitality, communication, bar skills and waiter-waitress skills. Accommodation and MotivationThe volunteers will stay at the Camp Sites which will be provided by the event company. The Camp Sites will be close to the event area and by doing this; the transportation expenses will be avoided. In addition, the volunteers will have the breakfast in the camp sites as a breakfast buffet and they will have the lunch and dinner in the area. The department will give them tickets to get the food and beverages. There are of course some benefits for volunteers to work in this event. First of all it is an unforgettable exp erience for volunteers which will bring self-enjoyment. In addition, it is a good opportunity for them to put their resume as a â€Å"volunteer experience†. 5.Sponsoring Eventastic will approach different kind of sponsors. For the sponsors it is necessary to connect to our concept: the Dutch flag. The potential sponsors are divided in Business to Business and Business to Consumer. 5. 1 Business to Business For business to business we would like to have Philips as a sponsor. Philips is already a well-known company, but at this event Philips can highlight another side of the company. The Olympic games try to be a sustainable as possible; Philips has also a strong focus on sustainability. Being the sponsor of this event, Philips can promote that they are sustainable. Also they get a stand at the exhibition.The event will get in return that Philips can arrange the light and sound equipment that is needed. Another potential sponsor for B2B is AVIAREPS tourism. This is a company th at takes care of destination marketing for the Netherlands. This company can help us with the marketing, by promoting the festival on their website. In return they will get free publicity and they can get a stand at the exhibition. 5. 2 Business to Consumer A potential sponsor for the festival will be Radio 538. This is a very famous radio station in the Netherlands, who are very popular with people at different ages. Radio538 can sponsor the festival to arrange the music in the blue area.They will get in return a very wide publicity and that may increase the amount of listeners. Also their brand is written on the back of the shirt of the employees. Another potential sponsor is Beach club Vroeger. This is a famous beach club in the Netherlands. They can arrange the beach chairs, couches, sand etc. for our lounge part in the red area. What they will get in return is free publicity and their brand on the back of the shirt of the employees. 6. Marketing 6. 1 Promotion We will describe the several tools we are going to use to attract as many B2C and B2B customers we need to make this event a huge success. Through several canals the promotion will be made. In the table below you can find them: Promotion |Canal | |Visual B2C |High flyer balloons with advertisements in all provinces | |Internet B2C |Website (B2B and B2C) | | |Twitter | | |Facebook | | |Hyves | |Visual B2C |A flashmop in Amsterdam, The Hague, Eindhoven, Utrecht and Nijmegen | | |(big cities). | |TV Commercial B2C On the Dutch television | |Radio commcercial B2C |Radio 538, SlamFM | |Invitations B2B |Personal invitation | |Application for B2B and B2C |Smartphone download | |Visual B2C |Advertisements on bus and train stations | B2B invitation package To attract the B2B visitors, we created an unique and exclusive B2B invitation package. We would be able to reach our overall goal: â€Å"Positioning the Netherlands in the UK during the Olympic Games in London 2012 as a nation that produces high quality sport products and services†, by making a good developed B2B program, enable networking and get introduced with the Netherlands. Thousands of worldwide fans will be attending all medal celebrating ceremonies.To make the invitation package more personal, we will invite them through a special designed goodie bag, which will be send to them. The slogan on the goodie bag shall be â€Å"see the world through Dutch eyes†. In this way they will be more curious about our program. This invitation package includes a personal invitation letter (name will be hand written), pen and paper and an application introduction as well as an application coupon in order to sign up. Students from a Dutch University will develop these app as a case for school. The following information will be involved: †¢ Program, with time schedule †¢ Maps †¢ Tickets †¢ Food and Beverage information †¢ Accommodation †¢ Infrastructure Transport †¢ Facts about th e Olympic Games †¢ Facts about Dutch venues When the recipient does not have a smart phone, he or she can log in on the website with his/her personal code and the same information can be found. To make a good marketing plan, several subjects you have to consider that have to be included: †¢ Competitors analysis †¢ Product description †¢ Market segmentation †¢ Pricing strategy †¢ Promotional plan 6. 2 Competitors analysis Eventastic has two different kind of competitors. First of all the competitors for the company as an event organizer and the countries who are participating in the selection for being a host country.The organization competitors: †¢ ISS Events †¢ Eventure †¢ Octopus †¢ Eventurious Competitors of the Netherlands of being a host country: †¢ Australia. Melbourne is considering a bid for either the 2024 or 2028 Summer Olympics. †¢ Canada vs. United States. †¢ Kenya These three mentioned above are potential host countries for the Olympic Games in 2028. 6. 3 Product description B2C The focus is on what is important within the Dutch culture. The B2C concept is focusing on celebrating the achievements together, where different nationalities will be involved. The most important Dutch elements will be showed to the guests: the three colors of our flag (red, white, blue).Red also stands for the sunset, white for the beach we have in the Netherlands and blue for the North Sea. Thereby, the color orange, the famous Dutch artists and DJ's, typical Dutch snacks and the famous festival experience. Connecting to our slogan: see the world through Dutch eyes, we let the visitors see how the Netherlands celebrate celebrations. People who are attending this event have different kinds of needs and that is why we organize areas with different themes all at the same location. The guests are able to be involved at every area with just being in one. On the festival areas there will be screens, where they c an see how the party is going on the other area. Thereby, people can tweet, so they will be connected with each other. B2BIt is important to promote Holland as a country that has a lot to offer, so connecting with each other is very important. The business to business concept is focused on giving the entrepreneurs a chance to network, at one place, with people from all over the world. The Netherlands will be promoted worldwide, due to increase the Netherlands visibility to a large amount of business audience. 6. 4 Marketing segmentation B2C It is important to know your audience, if you have to organize an event on a scale like the Olympics. Sport fans from all over the world is our audience for the B2C concept. We took a closer look at the customers, to discover if our concept meets the wishes and needs of our target group. So we selected some criteria to segment the audience.The research, to get to know how we can involve their needs into our concept, is based on several segment cr iteria and the Euro Social Style. We divided the segment criteria into three groups: †¢ Demographic †¢ Psychographic †¢ Behavior To get a more specific point of view, we divided these criteria into subgroups. Because we have two different kind of events, there will be two different kind of target groups. The Business to Consumer (B2C) target group will be described below. Demographic criteria The visitors who come to the Olympic Games are sport fans. These fans can consist of adults or young people. Age The young people, who are attending the Olympic Games, have the age between 16 and 25 years old.This generation, the young people who are born between 1977 and 1994, is called Generation Y. The adults have the age between 25 and 35 years old. Social class There is a high differentiation between the type of sport fans. This group consists of the lower, middle and higher class. The middle class group is the biggest one of sport fans and they want to spend money to go to an event, so that is the group we are focusing on. This group is also called as â€Å"Dink†. They are younger couples of 25 years and older and have a double income and no kids. Psychographic criteria Personality Our target group are familiar with computers and internet and easily spends money.They have less time for leisure, so they buy things online (do their banking online and works at home also in the weekend). They are quite egocentric, they life in a do it yourself culture. Furthermore, they are digitally oriented. They always want to have internet, wherever they are. Finally, they knows and feels exactly which brand is the right brand for them. â€Å"Gen Y is seeking more, after than just friendships. They want community to be understood, accepted, respected and included† (the Australian leadership foundation). They strive to make realize what their peers expect of them and their self respect often rests on how well regarded they are in their group. They are ver y loyal to their friends (Kotler, 2009) LifestyleFor this target group, it is important to follow up on trends. Generation Y is an attractive group for marketers, because they always want the newest of the newest. Some interests are that they like to spend their spare time the most on: going to a party (74%), listening to the radio (74%) and going to a movie (72%). They are also interested in sports and healthy food. Behavior Consumption Generation Y is not raised in a time of financial crisis. The younger people do not have financial responsibilities: their parents, the baby boomers, have a high income and they are raised in a time of using credit cards and loans. That is why their consumption behavior is high.Because of the fast technological developments, there is a high change of products. Generation Y always want to have the newest things, so they change their products very fast. They are willing to invest a lot of money to get involved into a certain group. Brand loyalty When it comes down to brands, they are not very brand loyal. Because they want to follow the trends, so they want to buy the trends which is trendy in a certain moment. Sometimes they want to wear a specific brand, because then they have the feeling they belong to a kind of group. Marketing segmentation B2B An event like the Olympics has an enormous scale with people, so it is important to know the audience. Our audience comes from all over the world.We selected some criteria, to make our audience more specific for out B2B concept. We took a closer look at the business people, to discover if our concept meets the need and wishes of the target group. In this way, we know how we can involve their needs into our concept. It is based on several segment criteria and the Euro Social Style: †¢Demographic †¢Psychographic †¢Behavior Demographic criteria The target group of our B2B concept consists of business people. These are the Baby Boomers and Generation X. Age Generation X hav e an age between 35 and 46 years old, they are born between 1965 and 1976. The Baby Boomers have an age between 47 and 65 years old and are born between 1946 and 1964 Social classThe Baby Boomers are in all kind of different classes, but we will be more focused on the prosperous and better educated segments. During a lot of years they have a lot of nicknames, such as yuppies, yummies, dinky's, DEWK's and sloppies (Kotler, 2009). The Baby Boomers belong to the welfare or higher social classes, because of their parents. They had enough money and a high education, so they could send their children to school. This also applies for Generation X. Psychographic criteria Personality The personality of the Baby Boomers mostly exists of that they are independent, active, ambitious and career oriented. They always want to be informed about the news and they are interested in classical music, health care and travelling.On the other hand we have Generation X, who want to remain traditional famil ies and want availability for their children. They created a more cautious economic awareness, because they grew up in an economical crisis. They want to be informed about the regional news and are more aware of products prices. Their interests are music, movies, travelling and raising their kids. Lifestyle Every day, the Baby Boomers are watching television for 2 or 3 hours, of whom 61% is interested in Dutch television (NL 1). 84% of the Baby Boomers uses internet. To compare prices, they make use of advertisements or the internet. Because they have enough money, they can make life comfortable for themselves. They go more than once a year on a holiday.Generation X is more busy with visiting family and friends, shopping and going to a movie. As well as the Baby Boomers, they compare prices on the internet and watch television for 2 or 3 hours every day, but they have more interest in RTL4. The biggest difference between these two, is the interests and income. Behavior Consumption T he most Baby Boomers are doing their purchases at the Dutch store Albert Heijn. Is there is a discount at another shop, like Aldi, C1000 or Lidl, they will go to that store. Most of their money is spend on hot meals, going out for dinner, computers and holidays. Generation X does the same thing with their purchases and their spending pattern. Brand loyaltyTo buy well-known brands gives both of the generations a certain status. They stick to a brand, because they are used to it and know exactly what they deliver. 6. 5 Pricing strategy B2C It is important that there is a good price for the customers, because they have to buy the ticket. That is why Eventastic uses buyers' perception of value as the key to pricing. First we analyze the customers' needs and value perception. A price is set to match the customers' perceived value, based upon the needs and value perception. Visitors want some experience during the event, so they want value for their price. If it is worth it, they are will ing to pay a high price.So quantity and quality have to be equal. [pic] Figure 6. 1: pricing strategy To attain more specific objectives, for example to attract as much as B2C guests as possible, Eventastic uses this price strategy. If there will come more people to the festival, the more the Orange feeling is presented. B2B As been mentioned above, it is important to create a good price for the customers. Therefore, you have to understand the value of a product or service completely. First you have to analyze the customers' needs and value perception. So with this, the prices will match with the customers' perceived value. The target group of our B2B concept is hotel chains that people can make business. he target group for B2B is hotels chains that people can make business. To attain more specific objectives, we uses this price strategy to attain more specific objectives (see picture above). 6. 6 Promotional plan Advertising †¢ Sport magazines †¢ Internet †¢ Flyers †¢ Brochures †¢ Newspapers †¢ Advertisement published on busses, in London and in the Netherlands †¢ Broadcast advertising Media Relations Campaign †¢ Press releases through the internet Promotional activities †¢ Sponsorships Merchandising †¢ Orange shirts †¢ Orange caps †¢ Typical Dutch goodie bag †¢ Water pistols 7. Risk analysis The B2B event takes place at two different locations the Tall ships and the Holland Business Promotion house.The B2C event takes place at the festival area in Greenwich at the orange festival plaza. There are a couple of risks that Eventastic needs to be aware of amongst others financial risks, legal risks and technological risks. A general risk is the Weather. London is well known for the fact that it rains very often also during the summer. In the HBPH and within the Tall-ships it is not necessary to calculate this risk because it is inside. For the outside area between the ships and the weather deck on the tall ships pavilions and umbrellas are available. During the B2C festival ponchos can be bought. Furthermore is first aid equipment at all locations available and for the security a professional Security company is hired.Financial risks Bad occupation, accidents, damages etc are part of the financial risks Eventastic needs to be aware of. To minimize these risks â‚ ¬75. 000 for insurances and for â‚ ¬45. 000 for unexpected costs are calculated. Furthermore we try to sell as many tickets as possible before hand. Because of this you get earlier money in and can react on less bookings by reduce the number of employees, food and beverage etc. To increase the number of early bookings until one week before the event customers get a small discount of 5â‚ ¬. Legal risks To react on legal risks Insurances regarding employees and guests and possible risks like fire are available.Additionally Licenses and legal compliances are organized by specialist â€Å"orange connection†. Technological risks To minimize the technological risks Technological assistants are available at each location. If a computer or other technological equipment is broken that cannot be fixed by the technological assistants Evantastic is in communication with external organization: if technical equipment does not work a company that delivers new equipment is reachable 1 7. 1 Crowd management Communication To manage a crowd in the right way is absolutely necessary that the communication is done in the best way that is possible. To do this each employee as well as volunteers will be informed about fire escapes etc before the events start.This will be done during a safety briefing before the events. The communication â€Å"between staff† needs to be good during the whole event. Because of this employees are connected with headsets during the whole events to guarantee a good communication. Another communication aspect is the communication between guests and employees. By using threshold points the communication to inform and guide the customers is optimized. If something happens all people will directly and clear informed by using PA system about what happens and what to do in a calm way. All Emergency exits have visible signs that are not just on walls but also at the exhibition stands, bars, snack bars etc.These signs are according to the target group available in Dutch and English Festival area A specific communication part of the crowd management are the brochures at the festival area which are available at the entrance and at the F&B areas. They give information about the program as well as an area plan including emergency exits. Control the density To control the density it is necessary to know how many people can be at same spot at the same time. By doing this a maximum legal density is at about 70%. 100% should be if 2,4 people are on one square meter. Holland Business Promotion House Just during the opening the density in the HBPH is higher.A max imum of 1920 guests are at the same time at the exhibition area. There is one bigger entrance that is also used as an exit and two emergency exits. All three exits are in different direction so that it would be easy to leave the building (Appendix II). The HBPH has about 2. 000sqm. Exclusive about 650m? stage and exhibition stand there are 1. 350m? left that need to care a maximum of 1. 920 people. The security standard is a maximum of 70% density for events. Regarding to the mentioned figures during the opening the density would be 59% so under the security standard. 1. 920 people / 1. 350m? = 59% density Tall-Ships The Tall-ships have a capacity of 120 guests.To guarantee safety and a good atmosphere the capacity of each ship is reduced to 80 guests on one ship at the same time. Through security control and good communication between the employees at the entrance of the Tall-ships not all guests will enter the ships at the same time. That is why there will be no bottleneck at the entrance. Festival area To reduce the pressure of the crowed the tickets can be bought and print in advance though website. The festival area in Greenwich at the orange festival plaza has a size of 25. 000 sqm. There from are approximately 5. 000 sqm for stages, shops, sanitay facilities etc. With a maximum number of expected guest of 10. 000 visitors a day the density should be 70% on 17. 000 sqm. Due to the fact that there are about 20. 00 sqm left the maximum density is definitely lower than 70%. But still there are some bottlenecks for example the entrance area. As it is visualized below the entrance and exit part is not the same so that there is no movement in two direction. Hence are the merchandise stands good visible from the entrance but not too close to the entrance. By doing this people do not block the entrance area and the merchandise is still close enough to the entrance. Figure 7. 1: entrance area Apply safety standards Eventastic does furthermore apply some safety st andards like good visible signs with security exists, first aid, extinguisher etc that are of course also available. Tall-shipsAdditionally to the safety standards that are at all three locations the same there are life jackets available on the tall ships. Festival area At the festival area a Security check for weapons , fire work, glass etc. is done by a professional security company. Signs inform guests about reasons for the security check and about the way of doing it are readable from 20 to 25 meter before the entrance. There is a No glass policy to reduce the risk of injury because of glass on the ground etc. Moreover crowd control thru security and fences are down to ensure the safety of all guests and employees. 8. Financial 8. 1 Financial part for the business to business event Descrption of Costs |Costs |Percentage | |Marketing |90. 500,00 â‚ ¬ |17% | |Adverts |60. 000,00 â‚ ¬ | | |Publicity Costs |20. 000,00 â‚ ¬ | | |Document Prints |1. 000,00 â‚ ¬ | | |Websit es |2. 00,00 â‚ ¬ | | |Invitations |6. 000,00 â‚ ¬ | | |Signage |1. 500,00 â‚ ¬ | | | | | | |Decoration |25. 000,00 â‚ ¬ |5% | | | | | |Rental Costs |37. 00,00 â‚ ¬ |7% | |Technical Equipment |20. 000 â‚ ¬ | | |Stands for Exhibition |2. 400 â‚ ¬ | | | | | | |Shows |50. 000,00 â‚ ¬ |9% | |3D Projection Opening |40. 000,00 â‚ ¬ | | |Firework |10. 00,00 â‚ ¬ | | | | | | |Staff Costs |16. 350,00 â‚ ¬ |3% | | | | | |Food and Beverage |216. 750,00 â‚ ¬ |41% | |Lunch/Dinner on tall ships |152. 000,00 â‚ ¬ | | |Networking closing party |60. 000,00 â‚ ¬ | | |F&B for volunteers |4. 00 â‚ ¬ | | |Drinks for Exhibition Hall |750 â‚ ¬ | | | | | | |Transportation Costs |33. 000,00 â‚ ¬ |6% | |Trasnportation of goods |30. 000 â‚ ¬ | | |Transportation for volunteers |3. 000 â‚ ¬ | | | | | | |Unexpected Costs |20. 00,00 â‚ ¬ |3% | | | | | |Licenses etc |20. 000,00 â‚ ¬ |3% | |

Monday, July 29, 2019

Assignment. Production Methods Assignment Example | Topics and Well Written Essays - 750 words

. Production Methods - Assignment Example Shaping occurs through stitching darts, which are essentially dimples that intermittently signal lower quality. Pressing darts are another type of dart used for panels, which ensure the precision of spacing and grain significance (Assembly and Finishing 54). c. Piece - During production, garments are made essentially by putting together pieces in a particular order. These pieces are major parts of subassemblies completed by joining parts during the panel phase. Examples of pieces in garment production are the front and back of an individual garment (Assembly and Finishing 55). Joining these two pieces to make the final clothing. The final clothing is the product. d. Product - This is the finished garment. A product is the ultimate outcome of the garment production process. A summary of this process is the addition of these four Ps in a sequence or equation, i.e. parts + panels=pieces and pieces + pieces=products (Assembly and Finishing 56). The four Ps are mostly vital to the sizing and fit of the product, meaning faults during any phase can affect the finished garment. 2. The system of assembly that I think works best in today’s world is PBS since it itemizes production steps into a set of separate activities. Many garment production houses today need separate machines carrying out separate functions, at different times. With the PBS, every sewing machinist has to be skilled in the appropriate strategy to a particular task (OECD 44). Garment manufacturers today seek to make the most of the output of both dedicated machinery and individual operators, which is a merit that PBS users indeed enjoy. Even though many garment assembly units use the PBS, combining them with the Modular Production System (MPS) and Unit Production System (UPS) is proving successful and cost saving. PBS users often have to deal with obstacles caused by absenteeism or varying outputs amongst operators and workers. MPS and UPS users often do not have to come

Sunday, July 28, 2019

Servant Leader Formation Paper Essay Example | Topics and Well Written Essays - 1500 words

Servant Leader Formation Paper - Essay Example The spirit of leadership rises from the leader letting others achieve and improve their capabilities and goals. Servant leadership starts as a feeling before it develops into a leadership attribute (Blanchard, 2001, Pg 352). A servant leader seeks to serve rather than control. Needless to say that their primary goals are more inclined towards human life enhancement. The focus on the less privileged in the society moves the role of a servant leader form an organization but to the society as a whole. Certain imperative characteristics that define and distinguish a servant leader are as stated below. These need to be necessarily communicated to the current and the future servant leaders of the organization to mould future servant leaders. Inculcating and allowing each of the group members to learn the attributes listed below goes a long way in becoming a servant leader. Empathy - The first quality for any strong leader is to stay empathetic. By empathy we mean the ability of a leader to put him, in the shoes of others, to act, react and understand the emotions and actions of his peers or his subordinates. A servant leader works to understand and empathize with others. The ability of a leader to accept people as they are and not reject them as people, though their performance or actions may not be fully accepted is an important attribute to make them a servant leader. Listening - Communication has always been an important attribute for a leader. This is even so true for a servant leader. The ability of a servant leader to inculcate patience and listen to issues and problems of peer and others within the organization plays a vital role in defining his or her success. Servant leaders naturally identify and try to resolve the problems of the group. Their ability to listen to what is being said and not said allows them to stay in touch with the inner self of their peer and assist them in guiding and reacting to their group's problems. Foresight - Foresight is an important characteristic of a servant leader. Servant leaders not only learn from lessons of their past but also from others. Their ability to foresee and link the future to the present allows them to take decisions that have a positive impact on the group and the organization. Their ability to foresee is a consequence of both experience and intuitive mind set. Commitment to group - One of the remarkable characteristics of servant leaders is their ability to look through people beyond their contribution at work or in social life. Being strongly committed to the cause of the group and helping the group work towards achieving it allows the servant leader to reach the personal, professional life of their group. This commitment to a large extent defines an individual as a servant leader. Compromise between individual comfort and group comfort - A servant leader serves the group. In many situations, the chances are that the thoughts of the group may be entirely different from that of the servant leader. Having said so, the servant leader needs to necessarily develop the attitude to compromise on his or her personal comfort or the ultimate goal or benefit of the group. Making dream to reality - An analysis of the servant le

Saturday, July 27, 2019

Causes and effects Essay Example | Topics and Well Written Essays - 500 words

Causes and effects - Essay Example sses, or sometimes also spirits and ancestral beings, who became involved in the material world of human beings in ways that were fickle and unpredictable. People attributed things that happened to these unseen beings, or to evil magic, and tried to influence events by making offerings and sacrifices, thinking that this would change the future (Iles-Jones, 2004, p. 454). There was little understanding of natural events like thunder, or volcanoes, or disease processes and so these things took on personal attributes. This vague linkage between natural and supernatural events means that we cannot speak of a true understanding of cause and effect in the ancient world. With the rise of monotheism, a single God was perceived to be the first cause of all that exists, and everything that is seen in the world began to be interpreted in terms of this initial cause, in tension with the lesser causes of human actions. Anything which was not immediately understood could be seen as an act of God. This all changed, however, in the period known as the Enlightenment in European history. For the first time theoretical ideas began to be linked with practical applications. It was Francis Bacon (1561-1626), a famous British lawyer and statesman, who first proposed a style of exploration which we now know as â€Å"the scientific method† (Gower, 1997, p. 45). He worked out that the best way to explain the world was to do controlled experiments and watch carefully what happened. By changing individual aspects of the experiment it was possible to work out what was causing different effects to happen. When the causes and effects were found to be consistent and repeatable, firm laws could be deduced, and events predicted, and this was an extremely significant advance for humankind. This line of thinking did not necessarily replace religious thinking, since a divine being could still be responsible for starting off these linked events, or for stepping in at any point, but it started off a

Friday, July 26, 2019

Supramolecular polymer based on hydrogen bonding Essay

Supramolecular polymer based on hydrogen bonding - Essay Example This will lead to the development of inexpensive procedure affording urea based monomers acting the terminals of the chains. According to H1 NMR both 2-(4-(3-(3,5-bis(trifluoromethyl)phenyl)ureido) phenyl)acetic acid and 4-(4-(3-(3,5-bis(trifluoromethyl)phenyl)ureido)phenyl)butanoic acid were impossible to purify using recrystallization. However, the same method of purification was successful in case of using 4-(3-(3,5-bis(trifluoromethyl)phenyl)ureido)benzoic acid as a substrate for purificalion. This purified product was taken on to the next step where the transformation from benzoic acid derivative into two electron acceptor group was conducted introducing tetrabutylammonium hydroxide. Subsequent polymer formation was achieved through self-assembly process between two electron donating group of urea and two electron accepting group of the previously synthesized benzoic acid salt. 2) Conclusions The research provided an account on the supramolecular chemistry of a set of 1-(3,5-bis (trifluoromethyl)phenyl)-3-phenylurea derivatives. It was motivated by the extraordinary chemistry manifested by supramolecular polymers based on hydrogen bonding. The work pointed out to the substantial differences between the obtained substrates. First of all, 2-(4-(3-(3,5-bis(trifluoromethyl)phenyl)ureido)phenyl)acetic acid and 4-(4-(3-(3,5-bis (trifluoromethyl)phenyl)ureido)phenyl)butanoic acid contained impurities which were impossible to remove using recrystallization. In both cases two purification attempts were made, both unsuccessful. On the other hand the same technique was applicable in purifying 4-(3-(3,5-bis(trifluoromethyl)phenyl)ureido)benzoic acid. This fact leads to the conclusion that purification method should be changed in case of the first two derivatives should the synthesis be repeated. For example, flash column chromatography would be an attractive alternative. To conclude, an inexpensive and efficient method that allowed the production of urea based monomers was developed. The reaction affords excellent yields and the process is easy to carry out. Because tetrabutylammonium hydroxide and inorganic bases can be compared in their basic properties, it was possible to obtain the salt of the required monomer in an excellent 70% yield. The work is partly successful and due to time limits it was not possible to repeat each step again. It raised important question which will form the bases of the future work. 3) Future work First of all, in future, it is important to find efficient methods of purification products achieved in experiment one and two. By doing that it will be possible, comparing the yield, draw conclusions about formation of the intermediates. The produced intermediates will be transformed into supramolecular polymer substrates chain-stopping properties of which will be investigated. As it is seen from the first three experiments the only difference between substrates is the number of carbon atoms in the chain next to the benzen e ring. For this reason it will be possible to draw conclusions between viscosity of the formed suprapolymer and the number of carbon atoms. Solutions of the mentioned polymers are known to have high viscosity and their rheological behaviour is different in case of different polymers. For example, it was established that polymers containing ureidopyrimidinone units are different from those

Thursday, July 25, 2019

Exercise research Essay Example | Topics and Well Written Essays - 1000 words

Exercise research - Essay Example Please provide answers to the following three (3) questions. The results of your investigations may be, summarised in a table like the one below. A word count of between 300 and 400 words for each answer is required. Please do not exceed the word count, as this will not gain any additional marks. Each answer must include references to each article you have used to answer each question: Please use the Library Portal to find three (3) sources of information that clarifies this claim. Summarise the nature and extent of the problem based on the information you used from your selected articles. There is no doubt that the frequency of computer related fraud and crime had grown in the past few years. One of the rampant and challenging problems is digital piracy of entertainment material and software applications. Craig Kuhl, in his New York Times article, points out the prospects and problems facing the digital media industry in light of threat from piracy and copyright infringement: â€Å"The stakes are high: Worldwide online video revenue is expected to exceed $4.5 billion by 2012, up from $1.2 billion in 2008. And by 2012, according to In-Stat, 90% of U.S. households will have access to broadband, with 94% watching online video. An IMS Research study estimates that by 2013, 255 million TV households worldwide will be watching HDTV and the number of unique HD titles increased by 161% over the first six months of this year, and the number of on-demand orders jumped to 3 billion in 2007. Meanwhile, the Motion Picture Association of America puts annual losses to film piracy at a whopping $18 billion†. (Craig Kuhl, 2008, p.22) Surely, 18 billion dollars is a significant loss to an industry that is also vulnerable to several other risk factors. Other threats to computer systems worldwide come in the form of viruses, worms and Trojan horses. The issue of financial and information losses from these

Wednesday, July 24, 2019

Information Technology for Managers Term Paper Example | Topics and Well Written Essays - 3750 words

Information Technology for Managers - Term Paper Example Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world's infrastructure and developing and transporting its resources. We provide the best value to customers.  Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world's infrastructure and developing and transporting its resources. We provide the best value to customers.  Caterpillar will provide its workforce with an environment that stimulates diversity, innovation, teamwork, continuous learning and improvement and rewards individual performance. We develop and reward people.  Caterpillar is dedicated to improving the quality of life while sustaining the quality of our earth. We encourage social responsibility.  For the sake of their enormous image, Caterpillar strives really hard to ensure that our success as a corporation contributes to the qual ity of life of all people touched by our business and to the prosperity of all communities where we work and live.  Caterpillar’s vision of their employees is to get recognized, along with their products and services, as key enterprise strength. Their goal is to empower our engaged employees and their leaders to create a positive culture in which safety, diversity, integrity, and performance are highly valued by all. In 1925, the Holt Manufacturing Company and the C. L. Best Tractor Company merged to form Caterpillar Tractor Company. The Caterpillar product line included motor graders, blade graders, elevating graders, terraces and electrical generating sets. That happened in 1940. In 1950, Caterpillar Tractor Company Limited in Great Britain is established; the first of many overseas operations created to help manage foreign exchange shortages, tariffs, import controls and better serve customers around the world.  In 1931, the company created a separate engine sales grou p to market diesel engines to other equipment manufacturers. This group was replaced in 1953 with a separate sales and marketing division to better serve the needs of a broad range of engine customers.  

Feasibility Report on Employment Research Paper

Feasibility Report on Employment - Research Paper Example A list is shown below for these two recommended sources in correct MLA style format: Bureau of Labor Statistics, U. S. Department of Labor. Occupational Outlook Handbook. 2010-11 Edition. Web. 22 Jan. 2011. . Malandro, Loretta. â€Å"Discover your Leadership Blind Spots.† Bloomberg-Businessweek Online. 01 Sept. 2009. Web. 21 Jan. 2011. . Step 5 (Answering the Research Questions): A. What are the job responsibilities of a management executive in the oil and gas industry? The responsibilities of management executives are much broader than an engineer's as they now have to deal with a variety of problems. Managers also need to take a broader and longer perspective of the business compared to the narrower scope of the engineer's job. For example, management executives not only need to know management theories but also those in finance, production, marketing, sales, promotions and even public or community relations. B. Are there opportunities for professional growth within this fie ld of expertise? Big multinational companies are in the oil exploration industry and they spend a lot on hiring the best executives they can find and pamper them with generous perks and bonuses. In addition, countries like India and China which are rapidly industrializing their economies are in a mad search for new oil sources like those in Africa, Latin America and Central Europe. C. How vulnerable is the industry to external global economic factors like recessions? Although the oil... Feasibility Report on Employment The action I am contemplating or proposing to do will be an upward movement in the corporate ladder. I am exploring various opportunities that will leverage technical expertise to a higher level or rank within the firm I am working with right now and see whether I qualify. In my industry, there is a strong professional career progression with corresponding financial increases in remuneration, perks, benefits and fringe packages (like travel, vacations, medical and health insurance plans, education, etc.) and it is certainly worth exploring this probability. This report tries to examine and assess the expected changes based on the following criteria as bases: educational attainment, work experience, demand and availability of this job, preponderance and types of employers, the nature of the working environment, location of the jobs available, salary ranges and fringe benefit packages offered to management executives. For my employment research feasibility study report, I utilized the two recommended sources which are the Web site of the government's Bureau of Labor Standards where I looked specifically at the site's Occupational Outlook Handbook for most of the information used in this paper and the second source is a related on-line article entitled â€Å"Discover your Leadership Blind Spots† by Ms. Loretta Malandro, PhD from the digital version of Business Week. Both sources are inter-related and highly relevant to the report I am doing on career prospects.

Tuesday, July 23, 2019

Modern IT Infrastructure Essay Example | Topics and Well Written Essays - 1750 words

Modern IT Infrastructure - Essay Example There are additional expenses that are to be bore because of training costs for the employees, establishment of an Information Technology Department in the organization for regular functioning of the system. Henceforth there are costs involved but definitely the benefits far outweigh the costs. Our company is now competing for market in a highly dynamic and challenging environment and therefore it is imperative that we establish quick, reliable and efficient information processing and business processing system within the organization, which unfortunately is not possible within the domains of out existing IT infrastructure which is based on batch type computers working without Virtual memory. It is therefore recommended that the current system be upgraded with a newer system with capabilities for multi programming and virtual memory. The report attempts to justify the proposed requirements in the light of current and future business processes. Multi-programming or Multi Tasking is the ability of a computer to perform simultaneous processing on various projects or as a part of one project or task. It is a much better computing system over the old batch type systems with possibility of calculating two requirements at a time and therefore considerably reducing the processing time and therefore saving the time by doing calculations which is wasted during user input process. It ensures that the idle time between calculations of one requirement can be used for another requirement and therefore can process lots of requirements simultaneously. This reduces overall processing time and increases the efficiency of the system and the cuts off time from the whole process. Most of the time used on a computer is used in inputting the data and afterwards the calculations is generally the smaller part. The batch type system processes the requirements one at a time whereas a

Monday, July 22, 2019

Political films Essay Example for Free

Political films Essay The research paper â€Å"The Timing of Presidential Cinema† discusses and analyzes social meaning of political films. Little research is done in this filed, although many films contain political and economic meaning. Interestingly, the release of presidential cinema is associated with the controlling party and with the ideology that the party has in the White House. Republican and Democratic administrations are characterized by the largest amount of political films. Moreover, more films are released during the second presidential term. Releases are more acute during presidential elections. The stronger the economies, the more films about presidents are released. The article â€Å"Quantitative analysis of Motion Picture Content† tends to measure the influence of films on American population. In particular, the emphasis is paid to providing an instrument to measure with scientific precision the content of each film. The cinema has long been accepted and the author argues that more than fifty million of American moviegoers are influenced by desire to seek entertainment when going to the cinema. Therefore, motion picture has become a profound influence on people and it is rather difficult to measure those influence. The role of Hollywood films in American society has not been yet questioned as researchers lack methods to summarize and analyze what the public is presented. The article â€Å"The Image of the Scientist in Science Fiction: A Content Analysis† reviews the social role of the scientists which is conveyed through the cinema. Scientists has undergone both criticism and appraisal, they has been presented as heroes and villains science-fiction magazines, stories and films. Of course, many scientists have been negligible. The social role of the scientist is addressed in terms of saving humanity, but after World War II such measurement has become problematic. Science fiction, therefore, is claimed to serve as vehicle to construct social utopias and to dethrone them. The article is of practical relevance as the USA experience shortage of scientists and engineers.

Sunday, July 21, 2019

Marketing Analysis of Avon

Marketing Analysis of Avon David H. McConnell founded the company in 1886 at the age of 28 years old. He sold books door-to-door and distributed perfume to lure women to buy his books. His perfume was more popular than his books, so he then founded the California Perfume Company (CPC) in New York, New York in a 500-square-foot (46 m2) manufacturing and shipping office at 126 Chambers Street. As the corporation grew, he employed his first representative, Mrs. P.F.E. Albee. In 1897, McConnell built a small (3000 square foot) laboratory in Suffern, New York. In 1906, the West Coast office in San Francisco was destroyed in the Great Earthquake. In 1914 the first non-US office was opened in the Canadian province of Quebec. January 28, 1916, David H. McConnell and Alexander D. Henderson (businessman) in Suffern, New York  [2]  incorporated the California Perfume company. Sales attained $2 million by 1928 following five million units sold in North America. The company name was changed to Avon Products Inc. Octobe r 1939 which was taken public by 1954, sales reached $55 million, and the Avon Calling advertising campaign introduced. Avon Suffern Research and Development facility came into existence in 1971. With one million sales representatives, sales reached $3 million, presently; sales exceed $10 billion worldwide. The 100 million dollar Research and Development facility which house 300 research scientists on the original site in Suffern, New York was opened in 2005. Avon also has offices in Luzerne, Pennsylvania and Davenport, Iowa. Andrea Jung is the companys Chairman and CEO, who was selected to the position in 1999. As at December 2009, the company had approximately 41,000 employees  [3]   2.2 Company Profile 2.2.1 Organizational Structure The Office of the Chairman is responsible for identifying growth initiatives, incorporating global strategies, and apportioning resources to Avon units around the world. In addition, as part of the reorganization, the firms three International Regional headquarters were to be phased out, alternated by nine streamlined business units covering sales, marketing and distribution around the world. Profit and loss accountability rested with them. Managers of these units would report directly to the Office of the Chairman. Also reporting to the chairman are five global staff departments: Finance/legal Affairs, Human Resources, Corporate Affairs and Communications, Planning and Business Development, and a new department Global Product Management. Each department assumes worldwide responsibility for its function 2.2.2 Major Lines of Business Avon Products line includes skin care items, makeup, men and women perfume fragrances, and bath toiletries, hair care, personal care, hand and body care and sun care. Recognizable brand names included Skin-So-Soft, a product in the bath products area, which benefited from wide publicity concerning alternative uses; Moisture Therapy; and Imari fragrance. Newer products include Avon Color, an entirely new line of more than 350 shades of lip, eye, face, and nail colors. The product line assures customers that Avon has just the right shade for them and that their total look could be coordinated. Avon newest product Anew Perfecting Complex for Face, won the most successful skin care product in Avon history. Internationally, the companys product line is marketed primarily at moderate price points. The marketing strategy emphasized department store quality at discount store prices. Avon is the worlds largest manufacturer and distributor of fashion jewelry, and markets an extensive line of gifts and collectibles. A separate division, Giorgio Beverly Hills, manufactures and sells prestige fragrances. These brand name products are sold through major retail department stores, in boutiques, by mail order catalog and by other means. 2.3 Operating Strategies Avon Products Inc. is uniquely among major corporations, a womans company. The company sells products to, for and through women. The company understands women needs and preferences better than most. This understanding guides the basic business and influences the choice of new business opportunities. Avon need to become and are becoming, more customer-oriented and more market- driven. Each one of the 18 words in the vision statement has considerable meaning. The three most important elements, however, are the focus on women, on being global, and on the additional opportunities for Avon in self-fulfillment. Avon Products Inc. Principles To provide individuals with additional earning means to support well-being and happiness. To ensure families satisfaction from quality products To render outstanding service to customers in its helpfulness and courtesy; To acknowledge and reward employees and Representatives contributions. To distribute the dividend of growth and success with others; To meet social corporate responsibility; and To keep and treasure the hospitable Avon spirit. Source: Avon Representative Success Book 2.3 Operating Strategies 2.3.1 Mission Statement and Management Objectives Avon Products Inc. intends being the company that best understands meets and satisfies women needs globally. The International Beauty leading company intends to surpass competitors in quality, innovation, value and raising image to become women favorites Beauty Company worldwide by creating a unique portfolio of Beauty and related brands. The Womens quest for Buying Avon products will become home store for women, offering the convenience of multiple brands and channels, and providing a personal high touch shopping experience that helps create lifelong customer relationships. The Premier Direct Seller will expand the companys presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Avon and elevating the image of the industry. Avon products leadership edge is through passion for high standards, respect for diversity and commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The companys philanthropic efforts aim at eliminating breast cancer and empowering women to be economic independent. As a way of creating wealth for shareholders, Avon seeks new growth opportunities and improving profitability, a socially responsible, ethical company that is noticed and imitated as a model of success. 2.3.2 Business Models and Strategies Avon Products, Inc., is one of the worlds largest direct selling organization and merchandiser of beauty and beauty related products. From corporate office in New York City, Avon markets product lines to women in 112 countries through 1.6 million active independent contractors (sales representatives) that receive a percentage commission for their sales but do not enjoy employment benefits, they sell primarily on a door-to-door basis. The idea behind the direct selling model is to eliminate the middle man (department and cosmetic stores) and get its products directly to consumers which will be able to cut costs and increase profits. November 2005, Avon products inaugurated an exhaustive turnaround plan to restore sustainable growth. The four-point turnaround plan includes: Committing to brand competitiveness by focusing research and development resources on product innovation and by increasing our advertising; Winning with commercial edge by more effectively utilizing pricing and promotion, expanding our Sales Leadership program and improving the attractiveness of our Representative earnings opportunity as needed; Elevating organizational effectiveness by redesigning our structure to eliminate layers of management in order to take full advantage of our global scale and size; and Transforming the cost structure so that our costs are aligned to our revenue growth and remain so. Source: 10-K (Feb 25, 2010) One of the goals of the 2005 Turn-around Plan was to increase the number of Representatives paid in 2007 when the company had 13% increase in net sales as a result of the increase in the number of Representatives Primarily, Avons revenues come from three main categories: 2009 2008 2007 2006 Beauty Products 72% 72% 70% 69% Fashion Products 17% 18% 18% 18% Home Products 11% 10% 12% 13% Source: http://www.wikinvest.com/stock/Avon_Products_(AVP) Beauty Products: Cosmetics, fragrances, and personal care. Fashion Products are Jewelry, watches, apparel and accessories. Home Products: Home products and decorative products. 2.4 SWOT Analysis 2.4.1 Strengths Presence in dynamic sector Strategic focus on emerging markets Diversification through acquisition Wide brand appeal Financial stability Strong brand image 2.4.2 Weaknesses Over reliance on Beauty Products (72%) Limited outlets for the customers Confusing promotions, out of date catalogs, unattractive packaging and customer complains of Avon image. Over reliance on Sales Representatives Products are not commonly found in store 2.4.3 Opportunities Geographic Growth: Enormous growth opportunities exist in countries with huge populations such as China, Indonesia and India. In Eastern Europe, management is excited about the potential in Poland, Czechoslovakia, and Hungary. In the Pacific Rim area, countries like Vietnam, Cambodia, and Laos are targeted as market opportunities. Emerging and Developing Markets: In those markets, the retail infrastructure was undeveloped, especially in the interiors of those countries. The Avon representatives provide consumers with opportunities to buy a wide range of quality products at acceptable prices 2.4.4 Threats Avons dependence on the productivity and profitability of the representative direct-selling model exposes it to cost and litigation risks. It is likely that AVP will incur future costs through litigation and resolution of the lawsuit, which may include terms that would increase costs and decrease profits for Avon. Currency Fluctuation Risks as a result of much presence in global markets: Only 20% of the companys sales Revenue come from the United States while other countries contribute 80%, making the company very sensitive to currency fluctuations and the strength of the dollar. A weakening of the dollar against foreign currencies would allow Avon products to become more competitively priced in global markets, thus positively affecting sales revenue from foreign markets; however, a weak dollar would also mean higher costs for products manufactured overseas. 2.5 Core Competencies Over the last three years, Avon Products have been implementing its turnaround plan through various strategic initiatives, including: restructuring plan, product line simplification program (PLS), strategic sourcing initiative (SSI) and investment in advertising and sales representatives. Among other things the company does well are: Diversification through acquisition Distribution strategy and brand image High technology and innovation Economic Empowerment Philanthropy 3. Industry Analysis 3.1 Industry Definition, structure and major competitors The US personal care products industry includes about 800 companies with combined annual revenue of $50 billion. Major companies include Estee Lauder, Johnson Johnson, and Procter Gamble. The industry is concentrated: the 50 largest firms account for about 70 percent of industry revenue. There are 28,001 companies in this industry with the US personal income driving consumer demand for personal care products  [4]  . Company Sales Location The Protecter Gamble Company 78,938.00M Cincinnati, OH LOreal SA 25,041.73M Clichy, France Kimberly-Clark Corporation 19,115.00M Irving, TX Colgate-Palmolive Company 15,327.00M New York, NY Kao Corporation 12,777.13M Tokyo, Japan Source: http://www.hoovers.com/industry/personal-care-products/1192-1.html 3.2 Industry Growth and Profitability Market moves over the last two years have clearly been extraordinary. The forecast call for a continued, gradual recovery in demand from developed markets with emerging economies faring better. The personal and disposable personal incomes are the main drivers of this sector. According to the Bureau of Economic Analysis, July 2010, Personal income increased $30.0 billion, or 0.2 percent, and disposable personal income (DPI) increased $17.6 billion, or 0.2 percent, Personal consumption expenditures (PCE) increased $44.1 billion, or 0.4 percent. Table 3.2 Personal and Disposable Personal Income 2010 June July Aug. Sept. Oct. (Percent change from preceding month) Personal income, current dollars 0.1 0.2 0.5 0.0 0.5 Disposable personal income: Current dollars 0.1 0.0 0.5 -0.1 0.4 Chained (2005) dollars 0.2 -0.2 0.3 -0.2 0.3 Personal consumption expenditures: Current dollars 0.0 0.5 0.5 0.3 0.4 Chained (2005) dollars 0.1 0.3 0.3 0.2 0.3 Source: Bureau of Economic Analysis, US Department of Commerce. July, 2010 3.3 Pest Analysis of External Factors Affecting the Industry 3.31 Political Factors These include the form of government, role of government whether as a participator or a facilitator or a regulator, political stability and risk, consumer protection, employment law, election, competitive regulations, industry-specific regulations, environmental regulations, understanding cultural differences, government structures, governmental leadership, political trends, taxes, terrorism and war. Avon Products is majorly affected by government tax and industry specifications. Different countries have different regulations with taxes. Political and legal systems of different countries have important implications for Avon Products. Sometimes, the political system changes quickly, throwing the company into crisis and at other hand, it evolve more slowly. Countries Over 30 Hongkong 25.25 China 17.37 United Kingdom 25.69 United States 26.26 Singapore 25.24 Thailand 16.42 Norway 28.19 Canada 27.80 Japan 24.65 Russia 14.66 Source: http://www.euromoney.com/Article/2675660/Country-risk-September-2010-Full-results.html 3.3.2 Economic Factors In various countries, economic growth trends differs, government spending levels, taxation, disposable income, exchange rates, tariffs, inflation, job growth/unemployment, consumer confidence index, import/export ratios, and production levels. Avon has experienced fluctuating growth; its said to largely depend on economic conditions and disposable household income levels. A higher disposable income will definitely increase spending pattern. 3.3.3 Social Factors These include race, family size, age, gender, lifestyle changes, population shifts, education, trends, fads, diversity, immigration/emigration, health, living standards, housing trends, fashion, attitudes to work, leisure activities, occupations, and earning capacity. Since Avon major source of Revenue is on Beauty products which is mainly used by women, the company stands the chance of increasing revenue all things being equal. A higher taste or lifestyle to substitute products like Mary Kay may affect the company revenue. 3.3.4 Technological Factors These are factors that enable innovative and creative ideas that make Avon to compete and meet customers needs. These include Inventions, new discoveries, research, energy uses/sources/fuels, communications, rates of obsolescence, health (pharmaceutical, equipment, etc.), manufacturing advances, information technology, internet, transportation, bio-tech, genetics, agric-tech, waste removal/recycling, and so on, all these and many more need to be improved upon continually. As technology advances, there is need to ensure compliance and engage in more research in an attempt to increase the quality of the products. The company should keep the analysis of past developments separate from that of the present situation and future trends 3.4 Porters five forces of Analysis Competition 3.4.1 Threat of new Entrants: Low Being a household name for some years, the threat of new entrants can be said to be low. Consumers who are serviced in this industry tend to stick with long and experienced 3.4.2 Threat of Substitutes: High There are several substitutes to Avon products by its competitors in the market. A slight change or below standard can push customers to buy other products. 3.4.3 Bargaining Powers of supplier: Low 3.4.4 Bargaining Power of Customer: Low Customers who are mainly women often dont mind price(s) as long as they have value for money spent. Rather than customers fixing price, Avon does. 3.4.5 Rivalry among Competing Firms: High This is really high. Mary Kay among several others is in high competition with Avon. 3.5 Summary Bargaining power of buyers Low Competitive Rivalry within an Industry High Threat of Substitute Products High Threat of new Entry- Low Low Bargaining power of suppliers Low 4. Economic Outlook 4.1 Global Outlook The last three quarters have been impressive with the companys operating performance and its key credit measurements are improving. Avon is envisaged to continue to have conservative stances with its liquidity and share repurchases. Avon innovative ideas has earned its performance very well relative to its consumer products peer group and remains one of the best geographically positioned companies to gain from emerging market growth over the next several years. Avon is in the midst of a restructuring that includes cutting jobs and trimming overhead. It has concentrated on recruiting independent sellers, as well as broadening its assortment of less-expensive items, including products under $5, to drive sales. It is also growing sales in emerging markets. The recession affected the manufacturers of beauty products fairly well, due to large part to their vast product range. While demand for cosmetics stumbled some are considered essentials and were mostly resistant to the downturn. The economic recovery will push the industry back to steady growth, as improving disposable incomes allow consumers to spend more on nonessentials like makeup. Meanwhile, manufacturers will expand both their product lines and geographic reach to take advantage of new market opportunities  [5]  . 4.2 Regional Outlook Avon is on a course of action to deliver strong quarterly growth, although the US market is likely to prove the exclusion to regional growth in view of the tough conditions there. The worlds leading direct sales cosmetic company increased revenue by 8 per cent for the first quarter in dollar terms, while the continuing weakness of the dollar will mean that revenues will rise by 5 per cent in local currencies. Based on region, Avon revenue is projected to leap and operating profit forecast to be up. Internationally, Latin Americas revenue is projected to increase at a double-digit rate and operating profit forecast to grow in line with or slightly ahead of revenue, reflecting a strong performance in both the Brazil and Argentina markets. Europes revenue and operating profit are expected to increase in the ranges of 10 per cent and 15 per cent, respectively. Growth in this region is continuing to focus on the central and eastern European markets. Operating profit is expected to be more than 25% in the Asia Pacific region. 4.3 Local Outlook Avon overall growth is being driven by sales of beauty products, which are expected to increase more and more particularly the Anti-aging skincare Product. The company feels it is also a reflection of its successful new product launches and continuing commitment to invest significant resources to support its brand-building strategies. Also, the company expects increase number of active representative to positively impact on sales. 4.4 Summary There is strong growth and improving profitability as the global outlook becomes Stable from Negative. 5. Ten-year pro forma forecast 5.1 Underlying Assumptions Avon had $650 million Agreement with Silpada. The company designs is the worlds largest and fastest-growing sterling silver jewellery home party company which is expected to generate revenue from 2015  [6]  . Focus on emerging markets such as Brazil, China, Colombia, Russia, Turkey, and Venezuela, aiming for high market share and brand recognition in these markets. The only positive regional revenue growth the company had been in the Latin America and China at 5.6% and 0.7%  [7]  . For example, China re-licensed Avon for direct-selling, which allowed Avons revenues from China to increase rapidly from 2006 to 2008. The total revenue from China rose from $212 million in 2006 to $353 million in 2009  [8]  . Similar situations may arise in Avons other emerging market segments. Increased cost of production and Companies are also focused on controlling their operating margins in order to maximize their profits. While advertising and commodity costs have been rising, efficient production has been useful in reducing margins. A takeover Rumour by LOreal expand in emerging markets, particularly in Latin America  [9]   First quarter for the year ended March 31st, 2010.  [10]  Avons net income was $43 million, a 64% decrease from Q1 FY 2009 net income of $117 million. The decrease was mainly caused by AVPs effective tax rate being a 66.1% due to the devaluation of Venezuelan currency. Excluding this negative impact, net income was actually $144 million. Total revenue increased 14% to $2.5 billion. The number of active representatives grew by 6% as the recessionary environment attracted many unemployed people to Avons independent selling business strategy. Additionally, the companys Beauty segment grew by 14%. Avon had mixed sales results internationally, as it had a 2% sales decline in North America, a 22% sales increase in Latin America, a 31% sales decrease in China, a 28% sales increase in Eastern Europe, and a 23% sales increase in Western Europe and Africa. The company spent $96 million on advertising a 23% increase from the same quarter last year. Second quarter for the year ended 30th June, 2010, Q2 FY 2010.  [11]  The companys Net Income was $167.6 million more than double the year-ago quarter value of $82.9 million. Net sales rose 8% to $2.68 billion. Sales in all of the companys product categories increased with 16% growth in perfume and 12% growth in color cosmetics. Avon increased advertising in the quarter to $97 million, up 19% from the prior year quarter. The company increased advertising mainly in Latin America. Geographically, Avons revenue increased 16% in Latin America from strength in Brazil and Mexico. Sales in North America remained flat. Important to note is Other Income for the quarter in review shows a deficit of usd 100m.  [12]   Third quarter for the year ended September 30th, 2010 Avons net income increased 7% to $167 million. The higher costs are due to advertising and weak sales from markets like china and Brazil. Net Revenue increased 4% to $2.66 billion, compared to $2.56 billion in the prior year quarter. The company benefited from higher sales in Latin America (8% growth) and Western Europe, the Middle East, and Africa (11% growth). However, sales in North America remained stagnant with a 2% decline in growth and sales in China fell by 30% as Avon tries to transition away from retail stores in the region in favor of a direct selling method that it uses in its other markets. Advertising costs increased 36% as the company promoted its fragrances as well as its two new product categories hair and acne  [13]  .