Career Advancement: Work experience or Graduate School? Essay

One of the greatest accomplishments of a student is graduating from college. Graduation is a students’ climactic completion of their academic requirements and it signifies their emancipation from their scholarly life. More so, it indicates the start of their entry in the â€Å"real† world.   The question of what to do after graduation dominates the common thinking of every graduate. It seems like that the answer is apparent which is to work. However, several   graduates experience a dilemma on choosing what to do after graduation. Is it to work to gain professional experiences or attend graduate school to develop more their knowledge on a specific course in hope of securing a top-ranking and high paying job? This paper is intended to determine the better choice or the advancement of a newly graduate’s professional career between engaging in work right after graduation or going to graduate school to further one’s academic profile.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To work or to obtain a job is usually the objective of any person pursuing an education. So it’s natural for students after they graduate that they look for jobs in order to   apply in the professional world what they have learned in school. By immediately working, newly graduates are given the opportunity to immerse themselves in the complex and hierarchical realm of workers. Since they are newly graduates, they start from the bottom and they have to work their way up the ladder in order to secure higher positions.   By having this experience, they can fully grasp the different dimensions of their job making them more proficient and sensible. Learning based on experiences is a powerful tool in honing one’s skills   and intellect because these are not textbook information that are available in bookstores or websites, these are actual events or situation that a person can encounter that can   help him/her become a better employee. More so, in an intra-office setting, promotion is purely based on experiences and accomplishments. For example, two employees are vying for a managerial position. Employee A is a recently graduate college student who has commendable scholastic records in business administration while employee B is a junior manager who has been working for five years. In this instance, employers would more likely promote employee B because he/she has already made a mark in the company while employee A is just starting and needs to prove a lot about his/her competencies as a worker.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Meanwhile, going to graduate school poses also a great advantage for career advancement. As mentioned earlier, pursuit of education is mainly driven by the desire to have a nice and rewarding occupation. Having a higher education gives a graduate student more credibility as a professional.   Through graduate school, students are able to enhance knowledge and even becomes an expert on a particular field such as politics, economy, arts and others. Because of the fact the education and profession are interconnected. Employers have the tendency to judge an applicants based on their educational attainment. Because of this reality, students with masters or doctorate degrees gain more leverage in the corporate arena compared to those just college graduates. Their higher education gave them the free pass to acquire jobs that are not in entry level positions but more of executive or supervisory positions. This is a clear example of   education becoming an integral part of a person’s capability to perform as a learned individual.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If I were to choose between the two, I would choose both because both can be accomplished simultaneously. By working and at the same time attending graduate school, it will give me a huge advantage in advancing my professional career. In comparison with those just working or taking up their masters or PhDs, I can reap the advantages of both by doing it at the same time. I can be able to gain work experience and at the same time intensify the cultivation of my knowledge and skills.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, if its is not possible to do both, it is better to work rather than to take graduate studies for the advancement of one’s career. The opportunity to study is always there however employment possibilities are very volatile. There are instances wherein your skills and education are in demand but in just a snap of a finger, your competencies become a thing of the past. In this highly competitive world, it is very important to note that intellectual capacity is not the only thing that sets you for life, experiences and exposure to the real world also plays a major role in the road to professional success.

Production & Operations Management

Vidhya Shikshak Seva Mandal [pic] Government Registered INDIAN INSTITUTE OF MANAGEMENT RESEARCH AND TECHNOLOGY Government Recognized An ISO 9001: 2008 International B-School SUB: PRODUCTION & OPERATIONS MANAGEMENT Section –A Fill in the blanks 1. Production planning functions can be broadly identified as ______, _______ and _______. a) Estimating , routing , distribution b) Estimating, routing, scheduling c) Estimating, distribution, collection d) Distribution, collection, scheduling 2.For efficient process of order picking by personnel, communication plays a vital role in any Organization and the directives they need to have are ____, _____ and _______. a) Simple, clear and straight b) Straight, clear and easy c) Precise, timely and appropriate d) Accurate, timely and sufficient 3. The three major functions of any business organization are _______, _______ and ______. a) Coordinating, organizing, delegating b) Organizing, supervising, executing c) Controlling, manning, procur ing d) Operations, marketing, finance 4. Formulation of the strategy depends on the _________. ) Assessments of strengths, understanding of the weaknesses, the nature of external environment and the resilience of the internal environment. b) Understanding strategies, formulation of plans, utilization of resources, enabling opportunities c) Resilience of internal environment, resilience of external environment, understanding strategies, enabling opportunities d) Decision making abilities, strategizing the actions, preparation of master plan, resource planning 5. Match the following: P) Market analysis x) needs assessment Q) Competitive priorities y) design analysisR) Product design z) cost quality Which of the following is correct? a) P-X, Q-Y, R-Z b) P-X, Q-Z, R-Y c) P-Y, Q-Z, R-X d) P-Z, Q-Y, R-X 6. All operation systems are based on criteria of _____, ______ and _____. a) Output of product, specification of product and flow pattern b) Input of product, characteristics of product a nd prices c) Quality of services, operations and input of product d) decision making ability, input of product and output of product 7. Consider the following statements: P) Evaluation is done for the processes and quality assurance measures.Q) Sometimes suppliers are given total responsibility for design, procurement of materials, processing, Quality and deliveries as per schedules. Which of the following is correct? a) Both are true b) Both are false c) True and false respectively d) False and true respectively. 8. The method used mainly where transportation costs either for distribution of products or collection Of materials from different suppliers is the main criterion. a) Centre of gravity method b) Break even analysis c) Point rating method d) Factor rating method 9. PDCA stands for ________. a) Prepare, Develop, Control, Act ) Plan, Develop, Coordinate, Analyze c) Product, Development, Cost, Analyze d) Plan, Do, Check, Ac 10. Success of JIT depends upon a lot of ________ and _______. a) Preparation and committed implementation b) Teamwork and technology c) Cooperation and effort d) Information technology and planning 11. Write short notes on the following : (I) CPM Vs. pert technique (II) Total slack (III) Advantages of matrix organization (IV) Commission of projects 12. a. How would operations strategy for a service industry be different if any from that for a manufacturing industry? (It’s an example & explains) . What are the levels of aggregation in forecasting for a manufacturing organization? How should this hierarchy of forecasts be linked and used? 13. How would forecasting be useful for operations in a BPO (Business processes outsourcing) unit? What factors may be important for this industry? Discuss. 14. A good work study should be followed by good supervision for getting good results. Explain with an example. 15. What is job evaluation? Can it be alternatively used as job ranking? How does one ensure that job evaluation evaluates the j ob and not the man? Explain with examples? 6. What is the impact of technology on jobs? What are the similarities between job enlargement & job rotation? Discuss the importance of training in the content of job redesign? Explain with examples? 17. What is internet connectivity? How is it important in to days business would with respect to materials requirement planning & purchasing? Explain with examples? 18. Would a project management organization be different from an organization for regular manufacturing in what ways? Examples. 19. How project evaluation different from project appraisal? Explain with examples.

How does Flaubert use the Agricultural fair at Rouen to further his satire of 19th century French society?

Gustave Flaubert wrote his novel Madame Bovary in the mid-nineteenth century as a satirical comment on the upper middle class, those who were just rich enough to pretend to be rich. Flaubert loathed them and wrote his novel to make them appear as the fools that he thought them to be. His loathing for the upper middle class of 1850's France stemmed from the ideals which they held. Flaubert saw his fellows as a generation lost to the meritless and frivolous dreams of the French Romantic movement. French Romanticism was a movement through all the creative arts towards idealising the world which artists constructed. Although equally present in music and visual art, Flaubert focused both his hatred and his satire on the literature of the time, this reactionary nature earned him the title of a â€Å"naturalist†. This was however something that Flaubert hated; the Naturalistic movement was one that focused on specifics and on realism in a work, whereas Flaubert sought to make his story one that was applicable to any setting. Though his attention to detail in places mirrors that of a realist or naturalist writer, this is not his essential purpose. Flaubert defies any attempt to fit his work to a particular movement or style in French literature, though there is little doubt that his work Madame Bovary is a reactionary satire of French romanticism and of the bourgeois society that regurgitated the clichà ¯Ã‚ ¿Ã‚ ½s of the movement. Each word in the novel is carefully chosen, so the book becomes a painstakingly constructed trap which ensnares the thoughts of the reader and guides them to the conclusions that Flaubert wants us to make. Although every word in the novel is vital to Flaubert's purpose, there are certain key passages that are particularly pivotal to the book. Among these is his description of the agricultural fair at Rouen in Part II Chapter 8. One section of this describes a conversation that occurs between Rodolphe and Emma in the provincial fair that surrounds it. The passage begins with a monologue from Rodolphe: what he expresses in the passage is a fairly clichà ¯Ã‚ ¿Ã‚ ½ set of ideals from the romantic movement. He talks of â€Å"Striving souls† and â€Å"beating hearts† . Particularly typical is the idea of two souls matched by fate that cannot be drawn apart. However despite the words of the text the tone is not one of romance. Flaubert intentionally marrs Rodolphe's words by introducing them with the sentence: â€Å"Rodolphe had moved in closer to Emma, he was talking in a low voice, speaking rapidly† This has the effect that Rodolphe appears to be making a clumsy attempt to seduce Emma, rather than simply expressing noble sentiments. Another tool that Flaubert uses to make the entire situation still more comedic, is by consistently contrasting the everyday provinciality of the agricultural fair with the frivolous fantasies in which the two â€Å"star crossed lovers† engage. This is used consistently throughout the passage, but it makes its first appearance in introduction to this section: Flaubert talks of bleating lambs and cattle, then suddenly Rodolphe says: â€Å"Don't you find this social conspiracy revolting? Is there one sacred feeling that they do not condemn?†. This adds to the reader's feeling that Rodolphe and Emma are completely in a world of their own with little or no connection to the reality of the bovine conspirators. The reader should note the over-punctuation which creates a disjointed tone: Oh! Come what may, sooner or later, in six months, ten years, they will be together, will be lovers, because Fate ordains it, because they were born for one another. Flaubert runs the entire monologue into a single paragraph. This has the effect that we are left with the impression of a clumsy attempt at seduction muttered quickly under the breath. In the next paragraph Flaubert describes the sensations that Emma feels. He writes of Emma's observations of Rodolphe. Ironically much of the passage is devoted to describing the smell of Rodolphe's pomade and to the fresh scent of the ivy climbing a nearby house, but one can only imagine the onslaught of odours that would campaign against ones nostrils in a rural agricultural fair. Flaubert's writing here mimics that of French Romanticism, his style is an exaggeration of the literary genre that he seeks to mock. This is perhaps also a reflection of the feelings that Emma wants to have as much as the feelings that she does have. The next paragraph contains the concluding section of the Councillor's speech. One should note the immediate change: Emma has been lost to the scent of Rodolphe's hair, and then suddenly the councillor shouts out â€Å"Endurance! Perseverance!†, ideals which are in stark contrast to Emma's thoughts of desire. This serves to make Emma appear petty, concerned only with those matters that are emotive and frivolous. Flaubert makes another sly stab here, this time at the church. Endurance! Perseverance! Heed neither the voice of habit, nor the over-hasty teachings of rash empiricism! Dedicate yourselves above all to the improvement of the soil, to good manure, to the development of the various breeds, equine, bovine, ovine and porcine. If one reads the opening sentences from the Councillor's speech it becomes clear that his manner of oration is based on the stereotype of a â€Å"hellfire and damnation† preacher: the resemblance can perhaps be most clearly seen in the way he cries out virtues, and in â€Å"Heed neither the voice of habit, nor the over-hasty teachings of rash empiricism† a sentence that is quite biblical in its construction if not in its subjects. This is certainly a caricature of an evangelical preacher. This impression is aided by the Councillor's introduction: â€Å"†¦she could hear†¦ the voice of the councillor psalming out his phrases† Mimicking the style of a over-zealous padre serves to mock the church by imitation. Applying this same manner of speech to such a mundane topic as agriculture rather than religion serves to demystify it, making it appear comical. Lieuvain then dismounts his pulpit and is replaced by another speaker. Flaubert takes the opportunity of introducing the new orator to contrast the trivial nature of Rodolphe and Emma's discourse with the profound speech of Monsieur Derozerays. This is done by contrasting pairs of sentences throughout the paragraph, alternating between describing the lovers' conversation, and describing the speech. This technique begins thus: Accordingly, praise of the government played a lesser role; religion and agriculture were rather more in evidence†¦ Rodolphe, with Madame Bovary, was talking dreams, premonitions, magnetism. We now move a little lower on the page and find a similar contrast: †¦Cincinnatus at his plough, Diocletian planting his cabbages and the emperors of China bringing in the New Year by planting seeds, the young man was explaining to the young woman that these irresistible attractions had their origin in some previous existence†¦ Flaubert clearly wants to make a mockery of the whole situation. He is trivialising these matters of the heart by comparing them to the hardworking people of the fields, where the labourers are planting seeds for the New Year. Flaubert continues to alternate between describing the speech and describing the seduction. The contrasts between the two begin subtly but as we continue down the page they grow less and less so. By the time we reach the bottom of the page Flaubert has begun to intermingle the words of Rodolphe, speaking of love and destiny and of all the ideals of French romanticism and Derozerays, who talks of money of work and of that which is concrete and substantive: – Did you know that I would be escorting you? – Seventy francs!3 – A hundred times I wanted to leave, and I followed you, I stayed. – Manures! – As I shall stay this evening, tomorrow and the day after, all my life. Flaubert's purpose in this entire extract is to satirise the seduction. More importantly, it is to show that the ideals that are shared by the Bourgeoisie and the Church concern matters that are emotive and are therefore trivial compared to those things concrete such as land, money and food. Flaubert trivialises the entire Romantic genre by setting a clichà ¯Ã‚ ¿Ã‚ ½d romantic conversation, that proliferates with the language and metaphors that permeate the literature that he is satirising. He then places this exaggeration of the Romantic movement into a situation that is overwhelmingly provincial and agricultural. This serves his purpose of mocking the petty bourgeoisie and the Romantic movement.

Lapping schemes and audting Assignment Example | Topics and Well Written Essays - 500 words

Lapping schemes and audting - Assignment Example It is much harder to scheme receivables because it directly relates to customer accounts, and any discrepancies and delinquencies are more likely to be noticed and further investigated. It is common for a frauder, in the midst of a lapping concealment, to â€Å"pocket† the monies from one customer and then use another customer to cover the account, and continue this pattern with other accounts, to avoid attention. However these scams can be tricky, and require the wrong-doer to keep organized documentation to keep track of the accounts they are frauding and the process can get quite complex.("Norton Group") If one can find these documents then the proof is ever-present. It therefore carries an element of risk. However, with point of sale employees it is much easier to deter, discourage, and prevent some fraud. With in-store employees having security cameras and updated computer programs that keep detail accounts that are difficult to bypass are quite useful. It is much harder to predict the actions of off-site employees and more covert actions within a company. However, it is suggested that businesses owners take the time to overview the transactions going on in their company. They cannot afford small, random, inconsistencies to go uninvestigated. The more vigilant a company is about being present and conscious of everything going on within the business then it is less likely employees, who are potential frauders, would be willing to take the chance. Collusion is defined as a secretive agreement between two, or more, individuals who knowingly agree to commit a deceitful act or an act of fraud. It is particularly difficult to expose this type of fraud because it is no easy task to find a single frauder, but exposing a team working together is all the harder.(Leisner) In order to detect and deter the act of collusion there are a few suggestions for businesses to consider. It is important to have regular disclosures of

Nature versus Nurture Essay Example | Topics and Well Written Essays - 500 words

Nature versus Nurture - Essay Example Clearly, genetics are at work in heredity, predisposition to disease, and physical characteristics. Yet, environment can also reduce the possibility of disease or bad behavior. Genetics and environment both contribute to our overall being in much the same way that both height and width contribute to the area of a rectangle. Genetics are certainly a powerful force of nature that rules outcomes above and beyond our conscious control. We cannot control our eye color or the number of fingers we grew as children. Still, "to concede that some people are genetically encoded to have shorter fuses than others or are more likely to gain weight if granted unlimited access to Oreos is hardly to embrace a view of humans as lumbering robots ruled by genes" (Shea). However, the question does linger as to how much of our behavior is really outside our control. Our belief in free will may be little more than the rationalization for the actions that we are destined to take. There is a sensible limit to the power of genetics as expressed in nature. According to Lamm and Jablonka, "an organism with the same genotype can develop along different trajectories, depending on the inputs it receives" (Lamm and Jablonka 309). This leads to evolutionary changes, as well as identical twins with markedly different abilities and attitudes.

Checkout paper Essay Example | Topics and Well Written Essays - 750 words

Checkout paper - Essay Example In the arrangement she does all the chores around the house which makes her fill feel as she owns a daughter. My client is a full time student which limits the time she has to attend to the requirements of her roommate. She also has no time whatsoever to rest on her free time as the responsibility makes her perform poorly in her studies. She wraps up the interview by pointing out that she is angry and cannot continue with the arrangement. . In addition, considering the type of problem she was undergoing it was appropriate for them to fell more embraced rather than queried. I first used clarification at the start of my interview. The client described her problems to me: †³ living with my roommate makes me feel like mum which I do not appreciate †³. The client mentioned she had problems with her roommate. To get a more clear response, I asked her what type of problem (Edgar & Geare 34)†¦ What do you mean by problem...? From this question, the client was provided with an opportunity to provide a narration of the problem she had with her roommate. In summarizing the verbal interview, I asked her if the current situation and all she experienced made her unhappy. I also paraphrased her words to get a more clear response†¦ you think all the work makes you unhappy†¦ I inquired if she considered that her roommate was unfair to her after she mentioned it in her story. By paraphrasing the client was able to summarize in a sentence the general mood of the situation with her roommate. I was also able to make her reflect on the real situation†¦ are you nervous while doing the work†¦ I asked her if she felt nervous while she was doing house work. The response was made through an honest feeling. By describing her feeling she was able to enlighten me on whether or not she was comfortable with the arrangement or not. During the interview the body language was very significant. For this reason, I posed as relaxed and open as I

Assignment 1 Essay Example | Topics and Well Written Essays - 2000 words - 3

Assignment 1 - Essay Example 230) states that it is wrong to â€Å"blur such distinctions as under vs. over or in vs. on;† and pictorial representations can be pretty helpful in addressing these issues while constructing a language based schema. Only when the researcher has progressed in it, there is the hope that he/she has mastered strategies that can assist in implementing Sowa-Sloman heuristics. Roughly, the Sowa-Sloman heuristics (Sowa 1984) consist of two major phases. At the first phase, this heuristic paradigm uses type and token distinction system. Subsequently, Aristotle’s idea of inheritable systems under a type (or assign category) is used. In the second phase, analysis is to be done. So first a schema is to be constructed, and then the sets of data in question would be ontologically mapped onto this schema. Sowa (1984) started with conceptual graphs, but then developed characteristics of diagrams in his graphs. It can be debated that whether he enriched or modified standard graph theory in mathematical sense, but without such a manipulation through Sowa-Sloman heuristics artificial intelligence cannot become comprehensive when tackling problems related to aesthetics rather than mathematics. The concept of picture is important for me. However, if I see a picture, or more precisely, a piece of art mounted on a wall, I will not be able to understand it without organising my thoughts. So if I implemented the Sowa-Sloman heuristics, I would first seek to understand that what kind of picture do I see? So I have to create a schema. Suppose this schema has three categories. The concept under category 1 would define oil paintings. Inheriting this characteristic from the super class of this category, I will then seek to know whether the artwork has been created by a professional artist or an amateur artist. If by a professional artist, then to which school of art does it belong? If by an amateur artist, then is the work in

Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Management - Essay Example The first one mainly includes a positive approach, which mainly strives for objectivity, rather than characteristics of the research approach. Here only knowledge that can be observed and measured is obtained through various research instruments like questionnaires or surveys, and information devoid of such characteristics is neglected. The idea or phenomenon, which can be studied as a logical extension of it is neglected. They believe that the goal of science, whether it be social or natural, is to describe everything that can be experienced. Their aim is to provide explanation leading to control and predictability. Qualitative methods are subjective; it focuses on the logical explanation of the data collected. In this process, investigations are carried out in depth about a topic to understand the human behaviour and the reason behind the action. These methods include personal interview, group or random group interview, projective techniques, participant observation, ethnography, c ase studies, photography and storytelling. It includes subjective, interpretive, hermeneutic, and introspective and post modern analysis of data collected, even if they are measurements. Third one includes the combination of quantitative and qualitative approaches. â€Å"But the important realization is that despite of the differences in the propositions and assumptions that underlie quantitative versus a quantitative approach or views of the nature of the organizations, in reality the approach applied will be directed by the research goal and objective† (Du Plooy, 2004, P. 37). The author also talks about the future needs as well as the advantages and disadvantages concerning these methods. According to him, there should be an advanced method for evaluating and finding out the... This paper approves that the problem statement under analysis is â€Å"Employers would like to improve the value of their employees’ work contribution† and this report is directed towards the line manager. The analysis of this problem is done by using the 7 stage Check land Soft Systems Methodology. The 7 stage Check land Soft Systems Methodology has been used in the process. The methods that prove to helpful to employers who want to increase employees’ work contribution are also stated here. Finally, solutions and recommendations for the employers regarding the issue have also been brought to light for a better analysis of the problem and immediate riddance of it. According to the paper incorporating fairness in rewards and job conditions in the organization, which appeal to the employee. Behaving to them in a fair and caring attitude with respect to rewards and job conditions, which when made known to them will act as a boost to improve their work contribution. It come to the conclusion that incorporating new training measures, which can increase the work contribution of employees so that employees learn the job better. On job as well as off job training can improve their work contribution.

CLO, managing business finance Essay Example | Topics and Well Written Essays - 1750 words

CLO, managing business finance - Essay Example The feeling among many investors is that the development on new regulations to reduce the risk that comes with these forms of loans will reduce the chances of getting into a financial crisis. In 2014, it is evident that investors have ventured into the form of loan due to its higher returns as compared to other forms of loans. In this perspective, we seek to analyse the possible reasons for this trend and how this is likely to impact financial flows in the global arena. Collateralized loan obligation is defined as a form of low interest loan that comprises of a pool of debt backed up by some form of security. To design a CLO, commercial group different loans together and sectionalize them into different parts. Each section of the loan bears a different risk, some having higher risks than others. The rationale is that those who pick higher risk sections have higher returns while those who pick lower risk portions have lower returns. Another point to note is the way that cases of default are handled. When defaulters fail to repay the loan, the investor with high risk loan gets less money than one who has a lower risk section. The principle behind the formation of the CLO is to increase the lending willingness of the investors and to lower the interest costs. The banks accomplish these loans through a tranch structure in which different classes of borrowers dear different risks and acquire different level of returns (Pauley & Kroszner, 2012). This loa n structure operates much similar to the home mortgage loans that existed in the 1980s. At this time, companies that had good credit ratings were allowed to borrow at lower prices while others borrowed from the banks at much higher interest rates. For this reason, CLO gained popularity prior to the financial crisis in 2008. The global financial crisis of 2008 is was the cause for the loss of popularity for the CLOs in the world. A

Operant conditioning REPORT Essay Example | Topics and Well Written Essays - 250 words

Operant conditioning REPORT - Essay Example After continuous reinforcement, a positive behavior is picked out that increases the exhibition of desired behavior over time the behavior after conditioning. As a result, of the continuous use of food stimuli a positive behavior that encourages the bird to peck in the food dispenser is reinforced thus, the operant conditioning encourages timely intake of food by the bird (Nevid, 2009). The presence of food stimulus exposes an innate, often reflexive response by the bird. The experiment in the bird and laboratory apparatus undertakes a continuous reinforcement schedule that involves instigating a correct response of the bird to the food stimuli. Because operant conditioning is mainly influenced by the environment, it can be used in encouraging children to complete their homework in time for them to earn a reward from their teachers (Lefrancois, 2012). As a positive reinforce, operant conditioning involves the use of rewards to increase behavior change in the desired direction. In conclusion, operant conditioning remains relevant in behavior change in animals and people. The positive or negative reinforcement focuses on making the subject associate the pleasure or displeasure of the reinforcement with the behavior it has to change towards after the process. It therefore, encourages the exhibition of innate, often reflexive, response by the

Students as Catalysts Of Peace Essay Example for Free

Students as Catalysts Of Peace Essay Friends, let me begin by quoting you a line lifted from Eleanor Roosevelt. â€Å"It isn’t enough to talk about peace. One must believe in it. And it isn’t enough to believe in it. One must work at it.† This ladies and gentlemen challenges Juan De la Cruz, the majority common Filipino people. And what is more moiling to this are the sweet and sour additives and influences of the society. My friends, as we all know Philippines is somehow ignorant to peace, particularly Mindanao. The island in this country that has 63% Christian majority and 32% Muslim population resulting in many violent conflicts due to misunderstanding. According to Jose Rizal, â€Å"Youth is the hope of the fatherland.† It is indeed a privilege for every Filipino youth to show patriotism and responsibility in raising the country through bringing back peace. Peaceful resolution of conflicts is more likely the choice of an ideal youth. But how can we encourage the youth? Simply, envelope them in a world where they can have a stronger sense of self-esteem; more solid connections to their own community; sense of empowerment to make decisions affecting their own future; adequate opportunities to get to know youth who are different than themselves and; access to programs to improve leadership, communication and basic conflict resolution skills, in short develop them inside the home and education, thus students must be seen as the pioneers and catalysts for peace. There are lots of organizations and projects being built globally to foster peace. One of these is the â€Å"Empowering 900 Filipino Youth in Peace Building†. The project that aims to raise schoolchildren as peacemakers. Creating a library involving students as volunteers, organizing trainings for the whole community, creating a student service club that will then become the basis for a volunteer and peace movement are the ways they are doing to realize their goal of connecting people to peace through service.

Interviewing Techniques Essay Example for Free

Interviewing Techniques Essay Experiments can be set up for psychologists to obtain information to observe what people do under different circumstances; they also use observation techniques to record segments of behaviour in more or less natural circumstances. We have often asked ourselves, Why dont psychologists ask people directly about themselves? we have encountered this technique as part of the overall participant observation method. However there are many ways the psychological researcher asks questions. In this essay I will be concentrating on studies where the gathering of information through direct questioning is the primary research source, this is usually done face to face but often by telephone or email. Face to face interviews range in a style across the series of structured from fixed to open-ended questions. Answers to open-ended questions are put into categories such as left wing/right wing for political questions or they are rated on a scale from one to ten. In less structured interviews response analysis is a long, complicated and interpretive process. Interviews such as the informal interview has an overall data aim, here the indirect approach is used were the researcher involved displays no authority, listens patiently, gives no advice or argument and only asks questions when necessary. In the relaxed atmosphere of the informal interview respondents can talk on their own terms and are not constrained by fixed answer questions. However this produces rather narrow information. The semi-structured interview is similar to the informal interview whereas preset questions were not asked at the same order or time but the researcher is provided with an outline of topics to be covered and questions to be asked. The semi-structured approach is very common and tends to be the choice in much qualitative work. The advantages of this method are that there is a natural conversation flow and respondents are free to explore other avenues of thought. These are finely balanced against the disadvantages; from the positivists point of view there is a weak reliability or comparison across respondents. Interviews can also be a standardised procedure, this can be known as the structured but open-ended method. Here the researcher gives preset questions in a predetermined order to each of the respondents, this keeps the multiplicity of interpersonal variables to a minimum and ensures greater consistency in the data collected. However the respondents are still free to answer the questions in any way. The fully structured interview also has preset and ordered questions but here there is also a fixed answer to each question. This is usually a face-to-face technique but occasionally can be conducted by telephone or post, however this may reduce bias even further. The structured method is usually in use when you are stopped in the street as part of a survey. Responses are counted and analysed numerically. Many researchers who argue that structured approaches leave little time for normal conversation would reject these last two methods. Semi- structured and lesser approaches on the other hand allow the respondents the opportunity to express what they have to say. (Smith 1996). Another method of research is the Focus group interview; this usually consists of a group of 8 people on a specific topic. However, the focus group is not a discussion, a problem solving session or a decision making group, it is an interview. Merton et al (1956) wrote The Focus Interview a classic in this area. Using the focus group method is an efficient technique of qualitative data collection and it is also very timesaving, whereas a group is interviewed rather than an individual. However facilitating a group requires group skills and as with any group power struggles will be played out. To conduct a successful interview the researcher must set a Purpose Statement which should include the questions for the interview, who and what the information is for and how it will be used. According to Patton (1990) there are six main questions, experience, knowledge, feelings, opinions, behaviour and sensory, whereas Turner (1982) stated that the setting is pivotal to the whole work, and rests to some extent of the knowledge of the researcher. Questions should be worded correctly, you should begin with a purpose statement, never ask why questions, use probing questions and use the interviewees language. Things can also go wrong, so the researcher must be prepared. Interviewers have 3 common choices for the saving of data: note taking, audiotape or video recordings. Throughout this essay I have examined many methods of interview techniques and explained the advantages and disadvantages of each. Semi- structured and informal methods are very similar in style, were there is a relaxed atmosphere for the participating respondents and they are both efficient for data collection. The structured approach, whether it be face-to-face, postal or by telephone seem to be less time consuming but validity and reliability are weak.

Comparing methods of market segmentation

Comparing methods of market segmentation Traditional demographic methods of market segmentation do not usually provide this knowledge. Analyses of market segments by age, sex, geography, and income level are not. They actually didnt see what people need but rather used to do and make products that were profitable to them and in addition to that they didnt give much priority to what the customer need and used to make the same products. They had no importance to the demography and as well as their product did not satisfy all the customers as they had few lack of quality, style and fashion. Their design of the product wasnt fulfilling the demand of the market in the earlier times. They only depended on their benefits rather then caring about their customers. There were no media supports or any correct timing for launching products as a result many products were unknown to the people and they actually lacked the information of the things they could get (Market Segmentation, Advanced Demand Information, and Supply Chain Performa nce by Fangruo Chen, Graduate School of Business, Columbia University, New York 10027). The makers did not have a huge impact on the customers as they had to satisfy themselves with what they had. Thus there were no such advantages or profits to the makers. There were no guides to strategies or ways to improve the product as they were not guided enough. The plus point in this type of marketing is there was less competition in the early stages and the makers didnt used to worry that much about the products or the amount that it would be sold. Thus its effects are described below: For example : watches were introduced to the customers with a 2 to 3 options rather then a wide range from which al types of people can chose from what they need. They avoided the fact that people have some demands which had to be fulfilled which is not satisfactory at this century. Besides that there are many other marketing factors like auto mobile. We didnt used to get many options like now a day. There were only few options for cars and the buyers had to select any of those and satisfy their minds with that (Forecasting and Market Analysis techniques by George J. Kress and John Snyder). There were no chance of dividing class, status and style with these few options. They didnt use to make the cars and values to the customers need and it is a negative point to the marketing segmentation method. Perfumes are something which a woman loves to have and the easy way to increase its market demand is to know what she wants whole she is buying the product. In the early stages there were no media to let people know about all these products as these products were exported from distance areas and countries and sold only to the high class and rich people. Where as the others were totally unaware of the fact that this products are available. We could consider the role of bathing soaps in our life as a very important thing but in the early stages they didnt know its correct use so they did not bath and used to use perfumes instead. Bathing is a enjoyable experience to women as it enhances beauty. More she would come to know about its advantages she will be eager to have it. But at those times they were too much dependant upon herbals and herbal products as much of these were not available or they didnt know anything about it (From Bland to Brand by Jennifer Lach, American Demographics, M arch, 1999). There were no hare care markets instead of that they used rivers and had bath there in the Mother Nature. Computers were not that specialized in these stages and were not that comfortable to use like it is now. In a way there were many things that were not that satisfactory those days. New methods of market segmentation Demography is the statistical study of human populations but also a way to segment markets. It helps to want people need according to age, sex and gender. Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development for this now a days many things are made according to demography needs (Marketing Golf to Generation X by Marcus Whelan, Cyber-journal of Sports Marketing). If a customers needs are fulfilled then the product would be sold more and it would also be a benefit to the maker. The main work of marketing is to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable (Author: T.P. Beane, (Philip Morris, USA), D.M. Ennis, Philip Morris, USA). Now a day we follow new methods of marketing segmentation. There are some unique advantages in these methods. Like:- Each brand appears to sell very effectively only to certain segments of any market not to the whole market in todays economy. Sound marketing objectives depend on knowledge of how segments which produce the most customers for a companys brands differ in requirements and susceptibilities from the segments which produce the largest number of customers for competitive brands. Traditional methods of marketing didnt use to provide us with these knowledge. Once the marketing director does discover the most pragmatically useful way of segmenting his market, it becomes a new standard for almost all his evaluations (T.P. Beane, D.M. Ennis, (1993) Market Segmentation: A Review), He will use it to appraise competitive strengths and vulnerabilities, to plan his product line, to determine his advertising and selling strategy, and to set precise marketing objectives against which performance can later be measured. Specifically, segmentation analysis helps him to:- Direct the appropriate amounts of promotional attention and money to the most potentially profitable segments of his market; Design a product line that truly parallels the demands of the market instead of one that bulks in some areas and ignores or scants other potentially quite profitable segments. Catch the first sign of a major trend in a swiftly changing market and thus give him time to prepare to take advantage of it to determine the appeals that will be most effective in his companys advertising and where several different appeals are significantly effective. Quantify the segments of the market responsive to each will choose advertising media more wisely and determine the proportion of budget that should be allocated to each medium in the light of anticipated impact. Correct timing of advertising and promotional efforts so that they are massed in the weeks, months, and seasons when selling resistance is least and responsiveness is likely to be at its maximum Understand the seemingly meaningless demographic market information and apply it in scores of new and effective ways. These advantages hold in the case of both packaged goods and hard goods, and for commercial and industrial products as well as consumer products. catch the first sign of a major trend in a swiftly changing market and thus give him time to prepare to take advantage of it; Determine the appeals that will be most effective in his companys advertising and, where several different appeals are significantly effective, quantify the segments of the market responsive to each. Choose advertising media more wisely and determine the proportion of budget that should be allocated to each medium in the light of anticipated impact. Correct the timing of advertising and promotional efforts so that they are massed in the weeks, months, and seasons when selling resistance is least and responsiveness is likely to be at its maximum. Understand otherwise seemingly meaningless demographic market information and apply it in scores of new and effective ways. These advantages hold in the case of both packaged goods and hard goods, and for commercial and industrial products as well as consumer products. EFFECTS OF THIS IN TEN MARKETS: In the following discussion we shall take ten markets for consumer and industrial products 1. Watches: In this first case we deal with a relatively simple mode of segmentation analysis. The most productive way of analyzing the market for watches turns out to be segmentation by value. This approach discloses three distinct segments, each representing a different value attributed to watches by each of three different groups of consumers: 1. People who want to pay the lowest possible price for any watch that works reasonably well. If the watch fails after six months or a year, they will throw it out and replace it. 2. People who value watches for their long life, good workmanship, good material, and good styling. They are willing to pay for these product qualities. 3. People who look not only for useful product features but also for meaningful emotional qualities. The most important consideration in this segment is that the watch should suitably symbolize an important occasion. Consequently, fine styling, a well-known brand name, the recommendation of the jeweler, and a gold or diamond case are highly valued. In 1962, research shows, the watch market divided quantitatively as follows: Approximately 23 % of the buyers bought for lowest price (value segment #1). Another 46% bought for durability and general product quality (value segment #2). And 31% bought watches as symbols of some important occasion (value segment #3). 2.Automobiles: The non-demographic segmentation of the automobile market is more complex than that of the watch market. The segments crisscross, forming intricate patterns. Their dynamics must be seen clearly before automobile sales can be understood. Segmentation analysis leads to at least three different ways of classifying the automobile market along non-demographic lines, all of which are important to marketing planning. Value Segmentation: The first mode of segmentation can be compared to that in the watch market-a threefold division along lines which represent how different people look at the meaning of value in an automobile: 1. People who buy cars primarily for economy. Many of these become owners of the Falcon, Ford, Rambler, American, and Chevrolet. They are less loyal to any make than the other segments, but go where the biggest savings are to be found. 2. People who want to buy the best product they can find for their money. These prospects emphasize values such as body quality, reliability, durability, economy of operation, and ease of upkeep. Rambler and Volkswagen have been successful because so many people in this segment were dissatisfied. 3. People interested in personal enhancement (a more accurate description than prestige). A handsomely styled Pontiac or Thunderbird does a great deal for the owners ego, even though the car may not serve as a status symbol (Market segmentation: how to do it, how to profit from it by Malcolm McDonald). Although the value of an automobile as a status symbol has declined, the personal satisfaction in owning a fine car has not lessened for this segment of the market. It is interesting that while both watches and cars have declined in status value, they have retained self-enhancement value for large portions of the market. Markets can change so swiftly, and the size of key segments can shift so rapidly, that great sensitivity is required to catch a trend in time to capitalize on it. In the automobile market, the biggest change in recent years has been the growth in segment two-the number of people oriented to strict product value. Only a few years ago, the bulk of the market was made up of the other segments, but now the product-value segment is probably the largest. Some automobile companies did not respond to this shift in the size of these market segments in time to maintain their share of the market. Aesthetic Concepts: A second way of segmenting the automobile market is by differences in style preferences. For example, most automobile buyers tell you that they like expensive looking cars. To some people, however, expensive looking means a great deal of chrome and ornamentation, while to others it means the very opposite-clean, conservative lines, lacking much chrome or ornamentation. Unfortunately, the same words are used by consumers to describe diametrically opposed style concepts. Data that quantify buyers according to their aesthetic responses their differing conceptions of what constitutes a good-looking car- are among the most useful an automobile company can possess. The importance of aesthetic segmentation can be pointed up by this example: When Ford changed from its 1959 styling to its 1960 styling, the change did not seem to be a radical one from the viewpoint of formal design. But, because it ran contrary to the special style expectations of a large group of loyal Ford buyers, it constituted a dramatic and unwelcome change to them. This essential segment was not prepared for the change, and the results were apparent in sales. Susceptibility to Change: A third and indispensable method of segmenting the automobile market cuts across the lines drawn by the other two modes of segmentation analysis (Segmentation and positioning for Strategic Marketing decisions by James H. Myers). This involves measuring the relative susceptibility of potential car buyers to changing their choice of make. Consider the buyers of Chevrolet during any one year from the point of view of a competitor: At one extreme are people whose brand loyalty is so solidly entrenched that no competitor can get home to them. They always buy Chevrolets. They are closed off to change. At the other extreme are the open-minded and the unprejudiced buyers. They happened to buy a Chevrolet because they preferred its styling that year, or because they got a good buy, or because someone talked up the Fisher body to them. They could just as easily have purchased another make. In the middle of this susceptibility continuum are people who are predisposed to Chevrolet to a greater or lesser degree. They can be persuaded to buy another make, but the persuasion has to be strong enough to break through the Chevrolet predisposition. The implications of this kind of susceptibility segmentation are far-reaching. Advertising effectiveness, for example, must be measured against each susceptibility segment, not against the market as a whole. Competitors advertising should appear in media most likely to break through the Chevrolet predisposition of the middle group. In addition, the wants of those who are not susceptible must be factored out, or they will muddy the picture (Market Segmentation Success: Making It Happen! by Sally Dibb). Marketing programs persuasive enough to influence the uncommitted may make no difference at all to the single largest group those who are predisposed to Chevrolet but still open enough to respond to the right stimulus. If the marketing director of an automobile company does not break down his potential market into segments representing key differences in susceptibility, or does not clearly understand the requirements of each key segment, his company can persevere for years with little or no results because its promotion programs are inadvertently being aimed at the wrong people. III. Perfume: A segmentation analysis of the perfume market shows that a useful way to analyze it is by the different purposes women have in mind when they buy perfume. One segment of the market thinks of a perfume as something to be added to what nature has supplied. Another segment believes that the purpose of fragrance products is to help a woman feel cleaner, fresher, and better groomed -to correct or negate what nature has supplied. In the latter instance, the fragrance product is used to cancel out natural body odors; in the former, to add a new scent. To illustrate this difference in point of view: One woman told an interviewer, I like a woodsy scent like Faberge. It seems more intense and lingers longer, and doesnt fade away like the sweeter scents. But another woman said, I literally loathe Faberge. It makes me think of a streetcar full of women coming home from work who havent bathed. These differences in reaction do not indicate objective differences in the scent of Faberge. They are subjective differences in womens attitudes; they grow out of each womans purpose in using a perfume. Purposive segmentation, as this third mode of analysis might be called, has been of great value to alert marketers. For instance: A company making a famous line of fragrance products realized that it was selling almost exclusively to a single segment, although it had believed it was competing in the whole market. Management had been misled by its marketing research, which had consistently shown no differences in the demographic characteristics of women buying the companys products and women buying competitors products. In the light of this insight, the company decided to allocate certain lines to the underdeveloped segments of the market. This required appropriate changes in the scent of the product and in its package design. A special advertising strategy was also developed, involving a different copy approach for each product line aimed at each segment. In addition, it was learned that visualizations of the product in use helped to create viewer identification in the segment that used perfume for adding to natures handiwork, but that more subtle methods of communication produced better results among the more reserved, more modest women in the second segment who want the canceling out benefits of perfume (Handbook of Market Segmentation: Strategic Targeting for Business and Technology firms by Art Weinstein). The media susceptibilities of women in the two segments were also found to be different. Thus, from a single act of resegmentation, the advertising department extracted data critical to its copy platform, communication strategy, and media decisions. IV. Bathing Soap A comparable purposive segmentation was found in the closely related bathing soap field. The key split was between women whose chief requirement of soap was that it should clean them adequately and those for whom bathing was a sensuous and enjoyable experience. The company (a new contender in this highly competitive field) focused its sights on the first segment, which had been much neglected in recent years. A new soap was shaped, designed, and packaged to appeal to this segment, a new advertising approach was evolved, and results were very successful. V. Hair-Care Market The Breck-Halo competition in the shampoo market affords an excellent example of another kind of segmentation. For many years, Brecks recognition of the markets individualized segmentation gave the company a very strong position. Its line of individualized shampoos included one for dry hair, another for oily hair, and one for normal hair. This line accurately paralleled the marketing reality that women think of their hair as being dry, oily, or normal, and they do not believe that any one shampoo (such as an all-purpose Halo) can meet their individual requirements. Colgate has finally been obliged, in the past several years, to revise its long-held marketing approach to Halo, and to come out with products for dry hair and for oily hair, as well as for normal hair. Other companies in the hair-care industry are beginning to recognize other segmentations in this field. For example, some women think of their hair as fine, others as course. Each newly discovered key segmentation contains the seeds of a new product, a new marketing approach, and a new opportunity. VI. Other Packaged Goods Examples of segmentation analysis in other packaged goods can be selected almost at random (Lifestyle Market Segmentation by Art Weinstein). Let us mention a few briefly, to show the breadth of applicability of this method of marketing analysis: In convenience foods, for example, we find that the most pragmatic classification is, once again, purposive segmentation. Analysis indicates that convenience in foods has many different meanings for women, supporting several different market segments. Women for whom convenience means easy to use are reached by products and appeals different from those used to reach women for whom convenience means shortcuts to creativity in cooking. In the market for cleaning agents, some women clean preventively, while others clean therapeutically, i.e., only after a mess has been made. The appeals, the product characteristics, and the marketing approach must take into account these different reasons for buying another example of purposive segmentation. In still another market, some people use air fresheners to remove disagreeable odors and others to add an odor. A product like Glade, which is keyed to the second segment, differs from one like Airwick in product concept, packaging, and type of scent. The beer market requires segmentation along at least four different axes -reasons for drinking beer (purposive); taste preferences (aesthetic); price/quality (value); and consumption level. VII. Retail Soft Goods Although soft-goods manufacturers and retailers are aware that their customers are value conscious, not all of them realize that their markets break down into at least four different segments corresponding to four different conceptions of value held by women. For some women value means a willingness to pay a little more for quality. For others, value means merchandise on sale. Still other women look for value in terms of the lowest possible price, while others buy seconds or discounted merchandise as representing the best value. Retailing operations like Sears, Roebuck are highly successful because they project all these value concepts, and do so in proportions which closely parallel their distribution in the total population. VIII. Adding Machines In marketing planning for a major adding machine manufacturer, analysis showed that his product line had little relationship to the segmented needs of the market. Like most manufacturers of this kind of product, he had designed his line by adding features to one or several stripped-down basic models-each addition raising the model price. The lowest priced model could only add; it could not subtract, multiply, divide, or print, and it was operated by hand. Since there are a great many features in adding machines, the manufacturer had an extremely long product line (Marketing Plans, Sixth Edition: How to prepare them, how to use them by Malcolm McDonald). When the needs of the market were analyzed, however, it became clear that, despite its length, the line barely met the needs of two out of the three major segments of the market. It had been conceived and planned from a logical point of view rather than from a market-need point of view. The adding machine market is segmented along lines reflecting sharp differences in value and purpose: One buyer group values accuracy, reliability, and long life above all else. It tends to buy medium-price, full-keyboard, electric machines. There are many banks and other institutions in this group where full-keyboard operations are believed to ensure accuracy. Manufacturing establishments, on the other hand, prefer the ten-key machine. Value, to these people, means the maximum number of laborsaving and timesaving features. They are willing to pay the highest prices for such models. Both these segments contrast sharply with the third group, the small retailer whose major purpose is to find a model at a low purchase price. The small retailer does not think in terms of amortizing his investment over a period of years, and neither laborsaving features nor full-keyboard reliability count for as much as an immediate savings in dollars. Despite the many models in the companys line, it lacked those demanded by both the manufacturer and small retailer segments of the market. But, because it had always been most sensitive to the needs of financial institutions, it had developed more models for this segment than happened to be needed. Product, sales, and distribution changes were required to enable the company to compete in the whole market. IX. Computers One pragmatic way of segmenting the computer market is to divide potential customers between those who believe they know how to evaluate a computer and those who believe they do not. A few years ago only about 20% of the market was really open to IBMs competitors-the 20% who believed it knew how to evaluate a computer. By default, this left 80% of the market a virtual captive of IBM-the majority who did not have confidence in its own ability to evaluate computers and who leaned on IBMs reputation as a substitute for personal appraisal. Segmentation in this market involves differences in prospects attitudes toward the inevitability of progress. Although this factor has been widely ignored, it is a significant method for qualifying prospects. People who believe that progress is inevitable (i.e., that change is good and that new business methods are constantly evolving) make far better prospects for computers than those who have a less optimistic attitude toward progress in the world of business. X. Light Trucks The market for light trucks affords us another example of segmentation in products bought by industry. As in the computer example, there are both buyers who lack confidence in their ability to choose among competing makes and purchasers who feel they are sophisticated about trucks and can choose knowledgeably. This mode of segmentation unexpectedly turns out to be a key to explaining some important dynamics of the light truck market: Those who do not trust their own judgment in trucks tend to rely very heavily on both the dealers and the manufacturers reputation. Once they find a make that gives them reliability and trouble-free operation, they cease to shop other makes and are no longer susceptible to competitive promotion. Nor are they as price-sensitive as the buyer who thinks he is sophisticated about trucks. This buyer tends to look for the best price, to shop extensively, and to be susceptible to the right kind of competitive appeals, because he puts performance before reputation. These ways of looking at the truck market have far-reaching implications for pricing policy, for product features, and for dealers sales efforts. Harvard Business Review, March/April 1964 by Daniel Yankelovich There are few similarities as well as differences in this process: Similarities: the main aim is to benefit at a certain level and trying to satisfy the customer keeping few points in focus. In addition to having different needs, for segments to be practical they should be evaluated against the following criteria: Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. Accessible: the segments must be reachable through communication and distribution channels. Substantial: the segments should be sufficiently large to justify the resources required to target them. Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. Durable: the segments should be relatively stable to minimize the cost of frequent changes. A good market segmentation will result in segment members that are internally homogenous and externally heterogeneous; that is, as similar as possible within the segment, and as different as possible between segments. Bases for Segmentation in Consumer Markets: Consumer markets can be segmented on the following customer characteristics. Geographic Demographic Psychographic Behavioralistic Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent, country, state, or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban, suburban, or rural Climate: according to weather patterns common to certain geographic regions Demographic Segmentation Some demographic segmentation variables include: Age Gender Family size Family lifecycle Generation: baby-boomers, Generation X, etc. Income Occupation Education Ethnicity Nationality Religion Social class Psychographic Segmentation Psychographic segmentation groups customers according to their lifestyle. Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. Some psychographic variables include: Activities Interests Opinions Attitudes Values Behavioralistic Segmentation Behavioral segmentation is based on actual customer behavior toward products. Some behavioralistic variables include: Benefits sought Usage rate Brand loyalty User status: potential, first-time, regular, etc. Readiness to buy Occasions: holidays and events that stimulate purchases Behavioral segmentation has the advantage of using variables that are closely related to the product itself. It is a fairly direct starting point for market segmentation. There are vast differences between the segmentation methods before and now as when people started the marketing the didnt know but now a days there as been many segments and theories about all these marketing but still the aim was to benefit. ANALYSIS: It is better to go for the new segmentation method as there are many ways to keep the customers happy as a feed back they are being profited. As the main aim is to keep the customers happy as well as gain some thing good as a return. So if that is given the main priority then the new segmentation method is the best. Segmentation can be done on data collected specifically for the segmentation or on pre-existing data. A common approach for segmentation is to ask respondents for their AIOs (Attitudes, Interests, and Opinions). Another fruitful approach is to ask about media outlets (e.g., what television shows they watch, and what printed press they read). Asking about media outlets reveals a lot about the nature of the segments, and how to reach them. These factors play a vast role in this sort of business because after everything aim is to satisfy the customers. It can be said that the old methods are not that satisfying as there were few options to choose from and it might not be sat isfactory to every customer purchasing the product. In business it is very important to keep the customers happy as it might not be that fruitful if the customers are happy with what they are provided with. If a client asks for segmentation, the key questions are what are the dimensions that will produce segments that are most useful. For example, a PR firm mig

Societys Fear of Genetic Engineering Essay -- Papers Science Biology

Society's Fear of Genetic Engineering Works Cited Not Included Anti-technologists and political extremists misinform, and over exaggerate statements that genetic engineering is not part of the natural order of things. The moral question of genetic engineering can be answered by studying human evolution and the idea of survival of the fittest. The question of safety can be answered by looking at the current precautions of the industry. The concept that society needs to understand is that with the right amount of time and money genetic engineering will help reduce disease and save countless lives. Many people do not realize that genetic engineering plays a role in many lives through out the world. Genetic engineering includes artificial insemination, in vitro fertilization, sperm banks, cloning, and gene manipulation (Goetz 178). Synthetic insulin is now available for use to treat diabetes. This man made insulin has many positive aspects, which include its life span, cost to manufacture it, and the amount that is available. The synthetic insulin lasts two to three times longer than its natural form and costs substantially less to manufacture than to extract it from an animal, primarily pigs. One other benefit is the amount that can be manufactured. In pigs, the scientists need to wait for it to mature to extract the insulin. The synthetic source is completely man made and any amount can be manufactured in large quantities. The replication of insulin is not the only way biotechnology is being utilized. Today people receive synthetic hormones that their body cannot produce such as growth hormones, thyroid, estrogen, and testosterone. Vaccines are also another form of genetic engineering that h... ...hing that man was not supposed to be able to control. These ideas stem from people?s fear and religious affiliation. This is based on opinions that people have formed, once again, because of their ignorance towards genetic engineering. The fear that people have toward genetic engineering is not new to science. Ever since the beginning of science, man has been afraid of the unknown. Space travel and flying were not widely accepted until the twentieth century and was completely absurd just one hundred years ago. Today they are widely accepted and are used everyday. Genetic engineering is in the first stage of its discovery and will emerge in the twenty first century and will be as accepted as is flying and space travel. The people of the world should ease up on holding back the evolution of science and realize its possibilities for future generations

Coral Bleaching Essay -- Geology

Coral Bleaching Abstract Coral reefs have been called the rainforests of the ocean and are one of the most diverse and important ecosystems on the planet. This paper will explore how global warming has effected these fragile ecosystems. It will focus on the impact of increasing ocean temperatures on coral reefs. Coral Reefs Coral reefs exist globally from 30N to 30S latitude and have existed in some form on Earth for over 200 million years. Over 2500 species of coral have been identified 1000 of which are reef building hard coral. Reefs are actually limestone structures produced by small animals called coral polyps. These polyps contain unicellular plants (algae) called zooxanthellae in their tissue. They have a symbiotic relationship which means, "living together." During the day the zooxanthellae rise to the surface of the animal and produce food by photosynthesis. At night the polyp extends a stinging, multitenticled mouth that feeds on any planktonic animals. They both benefit from the waste products of the other. They also work together to capture calcium carbonate from seawater and convert it into the hard limestone structures in which they live. Because corals survive due to this fragile relationship, they are very sensitive and tolerate relatively narrow ranges of water temperature, salinity and transparency. Coral reefs are estimated to cover less than .2% of the ocean floor but contain approximately 25% of the ocean’s species. They provide protection for shorelines, reducing erosion. They also give food, shelter and protection to almost one million marine species and act as a nursery for growing fish. Humans benefit directly from coral reefs. They supply us with food, jobs (through fishing and tourism) a... ...astrous to lose the existing coral reefs of the world. References 1. William Fitt. Bleaching of Symbiotic Algae Available http://zircon.geology.union.edu/Carb/fitt 2. Reef Relief. Reef Relief Available http://www.blacktop.com/coralforest/index.html 3. Knauer Communication. Global Warming is a Problem Available http://www.enviroweb.org/edf/isproblem/isproblem_frameset.html 4. Michael Van Woert. ORAD Available http://140.90.191.231/orad/ 5. Indiana University. Reef Resource Page Available http://www.indiana.edu/~reefpage/. 6. Ingrid Guch. NOAA Available http://www.ara.polytechnique.fr/surface.html 7. PCRF. Planetary Coral Reef Foundation Available http://www.pcrf.org/ 8. The Coral Reef Alliance. Get the Facts on Coral Reefs Available http://www.coral.org/Facts.html

Physics of Avalanches Essay -- physics avalanche snow

Avalanches kill back country recreationalists every year, including skiers, snowboarders, snowshoers, and snowmachiners. All back country users should have knowledge of the basic physics of avalanches to help them evaluate local and regional potential for slides. The foundation of this knowledge comes from understanding how the surrounding environmental conditions in previous weeks, previous days, and the day in question all contribute to snow stability or instability, and how specific factors affect snow on a micro-scale, which determines how snow slopes will behave on a macro-scale. There are two major types of avalanches (excluding debris avalanches from broken cornices and ice formations). These are point releases, or loose snow slides, and slab avalanches. While point releases can be dangerous and should be avoided, slab avalanches are much more catastrophic and account for most of the backcountry avalanche disasters involving humans. Basic physics of point releases are discussed here, followed by a discussion on the basic physics of slab avalanches, and how external factors contribute to the stability or instability of a snow covered slope. BASIC PHYSICS OF POINT RELEASE AVALANCHES Point release avalanches, or loose snow slides, begin at one point on a slope and get progressively wider as they proceed down the slope. A fundamental characteristic that must be present for this type of avalanche to occur is a surface layer of cohesionless, or nearly cohesionless, snow (University of Colorado IBS 1975; Fredston and Fesler 1994). An initially small amount of snow begins to move downward when the force of gravity is greater than the forces of cohesion at a particular angle or when debris from above starts the s... ...ditional weight of one skier crossing at a time. BIBLIOGRAPHY FOR "THE PHYSICS OF AVALANCHES" Daffern, T. 1983. Avalanche safety for skiers and climbers. Alpenbooks, Seattle, WA. Fredston, J.A., and D. Fesler. 1994. Snow sense: a guide to evaluating snow avalanche hazard. Alaska Mountain Safety Center, Anchorage, AK. Graydon, D., and K. Hanson, editors. 1997. Mountaineering: the freedom of the hills, sixth edition. The Mountaineers, Seattle, WA. Perla, R.I., and M. Martinelli. 1976. Avalanche handbook. U.S. Department of Agriculture, Agriculture Handbook 489. University of Colorado IBS (Institute of Behavioral Science). 1975. Snow avalanche hazard in the United States: a research assessment. Assessment of Research on Natural Hazards, Program on Technology, Environment, and Man, Monograph NSF-RA-E-75-017. Physics of Avalanches Essay -- physics avalanche snow Avalanches kill back country recreationalists every year, including skiers, snowboarders, snowshoers, and snowmachiners. All back country users should have knowledge of the basic physics of avalanches to help them evaluate local and regional potential for slides. The foundation of this knowledge comes from understanding how the surrounding environmental conditions in previous weeks, previous days, and the day in question all contribute to snow stability or instability, and how specific factors affect snow on a micro-scale, which determines how snow slopes will behave on a macro-scale. There are two major types of avalanches (excluding debris avalanches from broken cornices and ice formations). These are point releases, or loose snow slides, and slab avalanches. While point releases can be dangerous and should be avoided, slab avalanches are much more catastrophic and account for most of the backcountry avalanche disasters involving humans. Basic physics of point releases are discussed here, followed by a discussion on the basic physics of slab avalanches, and how external factors contribute to the stability or instability of a snow covered slope. BASIC PHYSICS OF POINT RELEASE AVALANCHES Point release avalanches, or loose snow slides, begin at one point on a slope and get progressively wider as they proceed down the slope. A fundamental characteristic that must be present for this type of avalanche to occur is a surface layer of cohesionless, or nearly cohesionless, snow (University of Colorado IBS 1975; Fredston and Fesler 1994). An initially small amount of snow begins to move downward when the force of gravity is greater than the forces of cohesion at a particular angle or when debris from above starts the s... ...ditional weight of one skier crossing at a time. BIBLIOGRAPHY FOR "THE PHYSICS OF AVALANCHES" Daffern, T. 1983. Avalanche safety for skiers and climbers. Alpenbooks, Seattle, WA. Fredston, J.A., and D. Fesler. 1994. Snow sense: a guide to evaluating snow avalanche hazard. Alaska Mountain Safety Center, Anchorage, AK. Graydon, D., and K. Hanson, editors. 1997. Mountaineering: the freedom of the hills, sixth edition. The Mountaineers, Seattle, WA. Perla, R.I., and M. Martinelli. 1976. Avalanche handbook. U.S. Department of Agriculture, Agriculture Handbook 489. University of Colorado IBS (Institute of Behavioral Science). 1975. Snow avalanche hazard in the United States: a research assessment. Assessment of Research on Natural Hazards, Program on Technology, Environment, and Man, Monograph NSF-RA-E-75-017.

Gender Bias: Sociology of Gender and Sexuality Essay

As individuals we have the choice to do whatever we want, but why is it that we have to be careful of what we do because of the fear of being judged. This world is divided in two, the men and the women; you’re simply one or the other. Society as a whole has always made women inferior to men in every way possible, we live in a world where if you’re a women you must learn to live second best, you will never be as good as a man in your profession, or you will never be as smart as a man. These are but a few examples of which women must learn to live with in today’s world for it is they way that we all are taught from the moment we are born women have their role, while men have their role. Gender bias is everywhere, you more than likely see it every day but you are so used to it that you don’t catch it. So why do we have this gender bias? Are we ever going to accept that both men and women are two of the same and that we are equal? Sociologists explain the gender bias that occurs in workplaces, why men get paid more for the exact same job that the women is doing, or how we generalize occupations just because some jobs are masculine while others are feminine. Also how it affects media, and why homosexuality is okay for females but is looked down on for males. So how would you feel if you finally landed your dream career after all the hard work and struggles you went through college, just to find out that your going to be getting paid less then the person next to you even though you are doing the exact same job and you both have the exact same qualifications. The reality of it is that this does occur. The gender pay gap in the United States has received a lot of attention (Nadler 1). Women across the world are being victims of gender discrimination. Their future career’s are in jeopardy because as a society we tend to act as if they aren’t good enough, the possibility for their advancement at work is very slim for we tend to pick a male over a female. There have been many studies as to why males are favorited over females. â€Å"Such studies examine gender stereo-type driven bias at a macro or individual level† (Nadler 1). Too many of us gender stereo type subconsciously for we are taught from a young age what roles a man is to do and what role a women is supposed to do, so we are so used to it, that we don’t realize that we are doing it, it becomes almost second nature. From the moment we are in elementary school we learn about our roles. Boys are supposed to be the workers, the ones who provide and make the most money, we’re supposed to be tough and play football and do other masculine activities while the girls start following the role of playing house, being a mom and playing cooking games like baking or other activities that women portray. So what if a boy wants to play house and the girl wants to play football, at first this would be an issue for in our society that’s not normal. Women are implanted with this idea that they need to pick a career inferior to that of a males, the idea is that the men bring in the most income into a household. So with that in mind it’s the same thing with this gender pay gap, women are practically getting told no, this is a job for a man, so we will not promote you. Even though about 47% of the workforce consists of women, according to the catalyst only 3% of the fortune companies have had a woman as their chief executive officer. Studies show these opportunities of top position jobs are by passed right on by the women, for the men believe that their relationship or children would affect the way they work, so the women wouldn’t get this promotion because of a mere assumption that her future would affect her work. Although the gender pay gap and the gender bias has been decreasing in the past thirty years there is still a difference in salary of men and women in similar careers (Nadler 2). As time goes on it seems that society as a whole is beginning to accept that women can go out of their designated role and do what men do, the social norm has always been women stay home and cook and be a mother but now with newer generations you see women taking on the roles of the man, making the most income in the household, and for some males this is very difficult to grasp for they were raised their entire life with the idea that they were the ones supposed to be supporting the family, they were supposed to be the providers. Sometimes even the men take the role of the female, the increase in male nurses in the past decade has increased drastically, in the old days you wouldn’t catch a man being a nurse, but today it is becoming more acceptable to venture off into these female role careers. â€Å"Over the past three decades, research has examined changes in men’s and women’s family roles† (Maume 1). For instance if a male was to pick a career say for example, taking care of children he would more than likely suffer gender discrimination and not get hired for watching over children has always been t he role of a women (Stockdale 3). We have come a long way from when women had to stay at home and cook and do house chores, but we still have a little bit more to go before we begin seeing an equal opportunity for women. Hyun Sung Lim states, â€Å"homosexuality has long been considered pathological, at least in western countries† (1). In the 19th century through most of the 20th century homosexuality was considered a neurotic disorder. Up until 1973 the APA considered it an illness causing a major controversy across the country. People weren’t happy being told they had an illness because they liked the same gender of sex; it was something they simply could not control. Now we know that some people can be born being attracted to the same sex, they weren’t forced into it, it just came naturally as it comes naturally for us to like the opposite sex. â€Å"According to data from different countries, between 5% and 11% of the young population can identify themselves as homosexuals† (Gerouki 1). So why is that people don’t like homosexuals? Today in modern America we see a huge gender bias towards homosexuals. Society is very hostile and not accepting towards gays, but the only problem is that it’s only towards male homosexuals. â€Å"Part of the reason why males are targets is because of HIV, because of the potential risks of spreading an epidemic they tend to get the most negative attention† (Druten 1). Female’s kissing each other has transformed into more of a fantasy to some in todays age, where if it were the other way around two men kissing each other a sense of un-comfort arises, and it becomes socially unacceptable. Over the years we have made this norm where we made it acceptable for women to be comfortable and public about their relationship with another female, while for men we’ve forced them into being secretive and even a great sense of fear has been presented to them. They have to be careful of how they show their affection in public in fear that someone may harm them because they don’t accept their sexuality, in their eyes they’re wrong. â€Å"Violence against homosexuals is recognized as a social problem† (Lim 1). Research studies show that males have a much higher negative attitude towards male homosexuality then females (Lim 2). A study was conducted in South Korea where they asked 124 college student who were all heterosexual, they were asked a series of questions about how they felt about homosexuals, and 96 of the 124 students classified into the homophobic range. In our society there is a gender bias towards homosexuals because of this homophobia, this fear one has to be around or socialize with homosexuals. Some homosexuals are targeted when they apply for jobs if they are clearly visibly gay they will more than likely not get the job for some people are scared because of their sexuality, they want nothing to do with them. We are becoming more accepting of homosexuals for example, now we have 9 states in the United States that allow marriage of the same sex and about 11 countries that too allow it, it seems that society is slowly accepting homosexuality into its norm. Being able to marry the same sex comes with a price, in Vancouver a study was done for pricing of apartment rentals. Discrimination for those with partners of the same sex was higher than those of the opposite sex, 24% less likely to receive positive response from inquiries to be exact (Lauster and Easterbrook 402). Vancouver having a very high rate of homosexuals still experiences gender bias. Homosexuals where being charged more for their just because of their sexuality. Also they were not treated as well as a heterosexual couple. Even though it is clear that it is okay to be homosexual, most of society refuses to accept it, and their kids see this form of gender bias so then they learn it and so on the cycle continues. Homosexuals are slowly getting the chance to live their life out happy without having to worry about being outcasts in today’s society. So in the end we live in a world where we discriminate one another because of our gender or our sexuality. Women are under appreciated in the work field because of their gender, when in reality they are just as capable of doing what the men do. They have to struggle to get recognized. They have to work twice as hard to prove themselves everyday, to get seen as equal. If a woman exceeds in her work more than a male than there is absolutely no reason why she shouldn’t make up hire in management, gender should not be a factor of to how far you can go in your career. Homosexuals are harassed for the mere fact that they are attracted to the same sex, when in reality they are humans just like the rest of us. No harm is being done yet society finds something wrong with them. Research provides the evidence that this gender bias is slowly diminishing and hopefully with time it will eventually cease exist, a world where equality is equal for all. II Personal I remember being in middle school and always seeing that one homosexual kid who everyone made fun of. Back then I didn’t know better, I mean middle school is all about trying to fit in and be popular, had I gone out of my way to be friends with this kid, that would have affected me just as much as him. You act the way you act because that’s the way everyone around you is acting and if you don’t than suddenly you’re the one outside the group, the outcast you could say. Reflecting back on everything that I said and did makes me feel this sort of disgust and shame. Doing all this research I kept thinking to myself how does one judge another by their gender or their sexuality, how can one do that, but then when it comes down to it, how does one not judge? It’s human nature to judge one another, when you judge someone else your simply judging yourself. I also remember in high school being on the soccer team, and there was this one girl who was a lot more masculine than the rest of the girls so she practiced with us. We were that group of kids that made her life hell, we would make sure she knew that she was not part of the circle, that she was different, but thinking back I didn’t do it to be mean, I simply did it because every one else was doing it so it felt normal you could say. This paper made me realize that unless you actually stop and think about it sometimes you wont even realize that you’re being gender bias or discriminating someone by his or her appearance. This research on gender bias and sexuality didn’t just open my eyes to what really occurs in this world. I feel like most of us go on living our life without even thinking what goes on out there. Unless it involves us in a certain way we wouldn’t really know of the inequality that still occurs to this day. We as a whole judge others because they are different than us, they become outcasts merely because they don’t have the same views as us or they look different then the rest. I can now say this will always be in the back of my head. I don’t want to discriminate anyone because of their gender so by remembering how easily it is to over see one self-being gender bias, I will hopefully be able to avoid any future occurrences with this problem. We are becoming more accepting as time progresses, maybe some day in the future their will be no gender bias for we will see that we are all one of the same. References David J. Maume. Gender Differences in Restricting Work Efforts Because of Family Responsibilities. Journal of Marriage and Family , Vol. 68, No. 4 (Nov. , 2006), pp. 859-869 Gerouki, M. (2010). The boy who was drawing princesses: primary teachers’ accounts of children’s non-conforming behaviours. Sex Education, 10(4), 335- 348. Hans Van Druten, Frits Van Griensven and Jan Hendriks. The Journal of Sex Research , Vol. 29, No. 4 (Nov. , 1992), pp. 477-499 Hyun Sung, L. , & Johnson, M. (2001). Korean social work student’s attitudes toward homosexuals. Journal Of Social Work Education, 37(3), 545-554. Nadler, J. T. , & Stockdale, M. S. (2012). Workplace Gender Bias: Not Just Between Strangers. North American Journal Of Psychology, 14(2), 281-291. Nathanael Lauster and Adam Easterbrook. No Room for New Families? A Field Experiment Measuring Rental Discrimination against Same-Sex Couples and Single Parents. Social Problems , Vol. 58, No. 3 (August 2011), pp. 389-409

Natural and Moral Man in History

Immanuel Kant was one of the principal names and possibly the chief in the Western rationalism and enlightenment progress in the 18th century. He is the father of dualism in existence of ‘man and mind’. According to him, first, man has a natural side wherein his feelings or thoughts, inclination, desires, field of consciousness and emotions are incorporated. This possesses man to be under the natural laws, just like other creatures, but that is not enough to make him consider as human because what makes man human possessing will is his mental abilities, and this lifted him to be superior and better than to all other creatures.  Animals are born of whatever means are necessary for them to live as if â€Å"another intelligence had thought of everything they need† like horns or claws or teeth and needed knowledge and instincts. But man is born as â€Å"a creature gathering all the deprivations in his ego†. Man, equipped with intelligence and a â€Å"nature that doesn’t do anything unnecessary and doesn’t waste any material used for the attainment of goals†, must accomplish, himself, everything above the mechanical order of his animal existence without following his instincts. Because it is naturally, from the very beginning of his existence is equipped with intelligence which can be inherited from the parents and also the free will which only depends on his intelligence. He himself controls all his actions, because he depends on his consciousness about something.Kant’s case of existence has an area of â€Å"showing the qualities† which has been the subject of all body of systematic knowledge which are based on facts, namely, the part, showing the well-defined known attributes. And the other area is composed of the â€Å"metaphysical core†. In which one cannot learn if it is not perceived. This is only possible by developing the character or the personality of an individual. For example, the rel igion which is a matter of man’s basic make-up but not merely with its natural knowledge where he needs to supply all for himself from his basic needs like food he will eat up to clothing and any other thing he will use for his own protection.  According to Kant, man was brought out to this world with talents and skills but he still need to enhance those by trainings and by acquiring education. Man has a so called human growth and development stages which necessitates them to be trained and cared by other persons or simply by their parents. As mentioned by Aristotle, man is a rational being, which can discover lot of things by its own efforts of thinking and hard work. This made the transfer and preservation of discoveries and knowledge for future use. Due to learning and education, the species character of animal was develop to a man that clearly classify us from other lower forms, thus made man inclined to humanity and the purpose of existence. This is the barrier of huma ns to the unconscious minded creature. Due to discipline acquired from the human environment prevented man to become uncultivated or wild.From the existence, animals are naturally equipped with the capabilities to survive from their first breath. But they are not provided with aptitudes for good and evil. Meaning, an animal is not aware of the good and bad, while a human possesses aptitude for good and evil, because we are with moral standards. As man was given good education, his actions will probably show good things. Apparently, morality shall be learned and acted freely but away from evil sources. In short, the factors that makes a man a human is his intelligence and its discovery that depends on education.Kant’s morality is based on the off-putting of the physical-emotional side of man. He put both man and existence into two (2) different spheres, he thought that the principles of man must be traditional that should be found in man’s own being and conscience. As s aid by Kant, the intelligence that determines our conscience or action and direction is the practical intelligence that makes a man a human through its activities. Morality is very important. The universal and unchangeable moral honorable purposes in the mind make man analyze, then it will convert the animal side of a man into human.Practical intelligence or our will assigns us duties. These are duties directed toward realizing the purposes mentioned. He also alienated man as a â€Å"natural creature† and â€Å"an independent intelligent creature† into two existences; the visible world and the independent realm of intelligence. He thought that man is the center of everything. He focused on man’s humanity and happiness, also in the progress of changes and development of intelligence based on the universal and moral standards found in the conscience.Cosmopolitanism and Perpetual Peace by Immanuel KantThe ideal center of cosmopolitanism is that all human beings bel ong to a single community that is needed to be cultivated. According to Kant, all rational beings are members in a moral community which is similar to a republic that shares equality, freedom and independence. They are governing by the laws of morality, grounded in reason.   He advocated the weakest form of international legal order, namely, league of nation, or the so called uniting of all nations. From his book of Perpetual Peace, he argued that world-wide peace can be attaining by the internal organization of the state which is accord to the republican principles.Some reacted negatively against the proposition of Immanuel Kant, due to its inconsistency. He also presented the third sphere of the public law, which is the cosmopolitan law, in which, both the state and every citizen living in it have the rights as citizen’s of earth, rather than as a citizen of a specific state. Under moral cosmopolitanism is the valued equality of everyone most probably in terms of gender, this separated them from slavery, colonial exploitation, hierarchy of feudalism and tutelage of various sorts. Republic and its Relation to Nature and Morality A republic shares equality, freedom and independence. They are governed by the laws of morality, grounded in reason. Where every individual living in the same state is given rights, freedom, acceptance and independence. It is a state in which the sovereignty resides in the people or a certain portion of the people, and the legislative and administrative powers are lodged in officers elected by and representing the people; a representative democracy. It is applied to almost every from of government except kingdoms, empires and dictatorships. Meaning, it is a community of persons working freely in or devoted to the same cause.A republic is composed of the people living in a state devoted to the same cause. Every individual has the capabilities to survive by using their natural qualities powered up by their intelligence and cons ciousness to understand. As a man grows up and develops little by little he discovers his weaknesses and strengthens his abilities. He is taught by other humans I his environment about the good and bad things he might encounter in his life. There are lots of things to learn. Here enters education, this is what is being imparted to generation by generation for their own race’s progression of the future.Man is educated about the basic activities for survival. He is taught of the rules and laws embedded to his area or state. Once he became conscious about something, he will began be curious to know how to surpass a different situation. Together with his ability to think and rationalization, his intelligence will lead him to a plan for success in overcoming the scenario.To build a strong society, a state, we need to strive hard in molding our people. There is a need to start from the single citizen that composes a group. The state should make it possible for its member to attain education, for them to enhance their natural potentials, talents and abilities which can be useful for the economic growth of the country. The republic must promote solidarity with other nations and become an exemplar of a peaceful living.Everything is connected to everything else as stated in the Ecology’s seven principles. This is parallel to the relation between the republic, nature and the morality.   It is quite visible and perceivable that it is a cycle and a mutual relationship inside a county. Their foundation is each other.   They depend on each pillar. To start it, from the existence of an individual which is the simple unit of society, till he received and gained a support from the state through education, till he exercised his natural sense of thinking to solve circumstances and grew to experiences will produce him into a well competitive independent individual of a society bounded with the laws of morality, based on ethics.The responsibility of the elected pe ople in the republic is to help and support its people to discover and cultivate their own potentials and also contribute to the improvement of the society and also help other new existing little children equipped with their own intelligence which needs practice and cultivation.Immanuel Kant focused on the natural and morality of man in terms of its existence and role in the society. That a man becomes human when taught to be morally upright based on some standards together with the other man in the society with same will, will promote a republic that fall out into the same mean. That is to raise a man on its natural qualities and live in a moral society with better persons.Work CitedBohman, James. â€Å"Cosmopolitan Republicanism.† The Monist 84 (2001): 3-22Heater, Derek. World Citizenship and Government: Cosmopolitan Ideas in the History of Western Political Thought. New York: St. Martin's, 1996.Kleingeld, Pauline. â€Å"Approaching Perpetual Peace: Kant's Defence of a Lea gue of States and his Ideal of a World Federation.† European Journal of Philosophy 12 (2004): 304-325.Kleingeld, Pauline. â€Å"Six Varieties of Cosmopolitanism in Late Eighteenth-Century Germany.† Journal of the History of Ideas 60 (1999): 505-524.Kleingeld, Pauline. â€Å"Kantian Patriotism.† Philosophy & Public Affairs 29 (2000): 313-341.Rawls, John. The Law of Peoples. Cambridge: Harvard University Press, 1999.Schlegel. â€Å"Essay on the Concept of Republicanism occasioned by the Kantian tract ’Perpetual Peace’.† In The Early Political Writings of the German Romantics, ed. and trans. Frederick C. Beiser, 93-112. Cambridge: Cambridge University Press, 1996.